SECTOR GUIDE: PRE-SCHOOL MGA ENTERTAINMENT
Product expansion of the Lalaloopsy portfolio this spring will see more characters join the large doll range. These will include Scoops Waffle Cone, Alice in Lalaloopsyland, April Sunsplash and Cloud E Sky (£26.99 each).
Also added to the line will be
the refreshed Lalaloopsy Sew Magical Mermaid doll, Sand E Starfish (£29.99). The doll’s dress magically transforms into a mermaid’s tail and colourful shapes appear in her hair when placed in water. Lalaloopsy Silly Hair (£34.99)
has two new characters added - Ember Flicker Flame and Marina Anchors – while Lalaloopsy Littles Silly Hair dolls (£26.99) each come with 30 interchangeable hair pieces. New characters have been added to Lalaloopsy Littles (£14.99) including Red Fiery Flame, Petal Flowerpot, Whisker’s Lion Roar and Sherri Charades.
HALILIT
Music is considered to play a key role in a child’s development, helping with language and motor skills. Halilit’s range of musical
instruments starts with simple Bells and Shakers for children as young as
three months. There are also Tambourines, School Recorders, Rainmakers, Xylophones and Glockenspiels, which are all tuned electronically. All Halilit drums and tambourines
feature professional quality Mylar skins. 2013 will see the arrival of new gift sets, plus a fresh new packaging style. Prices start from just £1.99. Other pre-school lines from Halilit include Interstar Construction, Edushape and Beezeebee Bath Toys and Scotchi wipeable and flexible puzzles, games and activities. 01254 872454
BANANAGRAMS
Pairs in Pears include eights fun and educational activities, plus two competitive word games. The product grows with the
family, from the pre-reader stage up to adulthood. With developmental activities
like Pattern Grouping and Letter Hunt for parents to play with their pre-schoolers, and wordplay activities like Rhyming and Fill in the Blank for early readers, kids will learn while having fun. It also incudes two games
where players race to build word grids against each other. 020 7262 9696
50 May GROSSMANS
My First Scooter from Ozbozz is designed with little ones in mind, providing them with an ideal starter scooter. Starting off on a sturdy
four wheels, young children can get to grips with the speed and feel of a scooter. Once they grow in confidence, parents can reduce the scooter to three wheels and, as their ability develops, they can progress to two wheels. The My First Scooter comes in pink and blue and includes a small toolkit so it can be modified. HGL is running a TV campaign for the line throughout the month. In addition, it will feature in a wide selection of print and online promotions including That’s Life Summer Special, Real People, Primaand
Dadzclub.com 0141 613 2525
www.toynews-online.biz Lala-Oopsies are new to the
market for this year. The range includes Lala-Oopsies Princess Ballerinas (£29.99) with bendable twisty arms and legs, plus Lala-Oopsies Littles Fairies (£19.99), which are tucked up in a cosy pod. 0845 0533 333
TOMY
This year, for the first time ever, Chuggington is taking train play to the highest heights with its new StackTrack play-sets. The revolutionary track is engineered for stability and easy to put together. Sturdy connectors join existing Chuggington play-sets to the StackTrack sets, meaning kids can build up as well as out, and in multiple ways. There are also accessories and engines available. Meanwhile, Tomy has seen
strong early sales of its Dinosaur Trainline. The range includes interactive figures and mini collectables and features SmartTalk technology.
The Play to
Learn collection is bigger than ever, with new
packaging ensuring that it stands out on shelf. New hero line is activity toy Neil the Seal. Other new items include Marley the Musical Accordion and Cheesy Rider, while Mr Owl Puzzle Blocks encourage quiet play. The mess- free colour mixing Mr Colour Maker and Hide n Squeak Eggs are also available, while the bath toy line Aqua Fun range includes hero items Surfin’ Beaver and Turtles Tots. Aquadoodle will be celebrating
ten years, while Rainbow Aquadoodle has been refreshed. This will be joined by Jungle Magic Sounds and the large Minnie Mouse Aquadoodle mat. Mickey Mouse Clubhouse and Minnie Mouse Bow-Tique are new additions to the Mini Mats line. Tomy will be introducing a new
range of pre-school items under the John Deere banner this spring. Finally, the JCB 550-80 Loadall joins the Big Farm range. 020 8722 7300
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