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Chicco: We want more indie toy retailers
by Samantha Loveday
2012 SAW a new lease of life breathed into the Chicco brand, says Artsana UK, and there are ambitious plans in place to expand its reach even further in 2013. Despite the difficult
trading conditions witnessed last year, Chicco’s top three core toy retailers demonstrated
looking to welcome more independent toy retailers onto its books.
“In a turbulent and declining market, we decided to focus our attentions and investment on core retailers and, most importantly, the nursery and toy specialists,” Mitch Levene, Artsana UK’s MD told ToyNews. “The reciprocal support of the
We are working to keep our
momentum going through 2013 and are confident our retail partners will have a great year.
growth on the brand of 96 per cent, 85 per cent and 68 per cent. And this is continuing: for Q1 2013, Chicco has seen sales growth of 24 per cent when compared to the same time frame in 2012. Range expansions and
new launches are now planned, with Chicco also
nursery independent sector has clearly contributed significantly to the growth of our total UK business. We would like to replicate this in toy independents as it is clear that we have a winning formula.” Chicco will be introducing more than 40 new toys this
LEVENE: “It is clear that we have a winning formula”
Sponsored by:
Toy business grows sharply in 2012 More than 40 new products to arrive in 2013
offering, both of which enjoyed double-digit growth last year. “Parents trust the Chicco
year including the launch of a Chicco Wood range. This will build on existing
popular products such as its Bilingual Talking Toys and a remote control
brand across many different categories, and they know they can get everything they need from Chicco to follow their baby’s growth step by step,” Levene continued. “A number of people have mentioned to me that they had seen numbers representing a massive growth for Chicco already during 2013. “We are working to keep this momentum going during all of 2013, and I feel confident that our retail partners will have a great year with us.”
Chicco: 01623 750870 Kiddicare unveils new baby toy line
Nursery specialist reveals own-brand Sunny Safari collection by Samantha Loveday
The collection includes
KIDDICARE HAS rolled out a fresh line of 23 toys under its new Sunny Safari collection.
Designed to stimulate the senses and encourage motor skills, the products are suitable from birth, with each piece encouraging babies to look, listen, touch and feel.
Prices start from £3.99.
www.toynews-online.biz
cuddly toys, buggy accessories, activity arch, musical mobile and a tummy-time playmat. Sunny Safari has
already garnered praise from the parent blogger
community. Katie from Mummy, Daddy Me
commented: “This
is a really gorgeous range – so much more tasteful and timeless than other garish patterned products available.” The Morrisons-owned Kiddicare brand is currently opening a number of superstore- size bricks and mortar stores across the country. Rotherham is the fifth Kiddicare
outlet to open, with a further five due to launch in 2013. By the end of the
year, over 1,000 staff will be employed by Kiddicare, while over one million
customers visit
kiddicare.com each month. Kiddicare:
01733 201873 May 41
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