RECOMMENDED SKWOOSHI
Flair is set to release the latest in innovative arts and crafts products this summer as Skwooshi can mould, stretch and ‘flow like liquid’
CONTACTS Flair: 0208 643 0320
www.flairplc.co.uk
Skwooshi is a compound that is mouldable one minute and flows like liquid the next, creating a stream of fluid colour that Flair says kids just can’t put down. Skwooshi is an innovative
product that never dries out, ensuring hours of fun for children, while for parents it promises to never make a mess. Using moulds, Skwooshi can
be sculpted with incredible detail or shaped into various building bricks. Skwooshi can even create an amazing waterfall effect simply by pulling it from one hand to another. Flair has created a launch plan that includes TV advertising across key pre-school
RELEASE DATE June
programming for Skwooshi’s collection of eight lines, ranging from collectable £2.99 foil packs complete with Skwooshi and a mini mould, through to the hero line Skwooshi Magical Factory set featuring exciting contraptions and constructs. Flair will demonstrate the
innovative compound to over 30,000 mums at Mums Show Live, along with a sampling drive of over 100,000 pieces taking place within the Skwooshi Master schools campaign. Finally, a viral campaign and
promotional schedule for over a dozen kids titles will ask children “Can You Skwoosh?”, while retail demonstration days hope to encourage strong sales.
SIMON GAME,
GOLDFISH AND BISON
The Simon game celebrates its 35th anniversary this year with its UK relaunch distributed by Goldfish and Bison.
First seen in the Studio 54
nightclub in New York City in 1978, the original Simon became a cultural phenomenon that has continued to sell decades later. A fast-paced game where players
repeat increasingly long sequences of colours and tones by tapping the same pattern, the latest Simon includes three games to play with single and multi-player modes. Players have to put memory and
skill to the test to beat the high scores and win. The game will be available this summer retailing at £19.99. 020 8568 6398
www.toynews-online.biz
BOOMARING, WICKED VISION
Awarded Best New Outdoor Toy at the 2013 London Toy Fair at Olympia, Boomaring is the world’s first returning flying ring. Following three years of meticulous planning, Wicked Vision has reinvented the boomerang, with the hovering Boomaring product set to launch this May. Wicked Vision states it has
already had a huge response to the British-made product following the awards this year, and has signed international distribution deals at London Toy Fair and Nuremberg Toy Fair in Germany.
The Boomaring will retail in
stores at £9.99. 020 8870 1470
MATCHBOX, MATTEL
Matchbox is celebrating its 60th anniversary this year with an extensive brand campaign and new toy range. The Anniversary collection
features 24 collectable classic die-cast vehicles, each coming with a matchbox-sized box, drawing on the brand’s heritage. The celebratory range will include much-loved classics such as the Double Decker Bus, a Vintage Tractor, an Austin FX4 London Taxi and a 64 Austin Mini Cooper. Furthermore, Matchbox continues to produce its favourite die-cast range with 110 different cassic cars to collect.
01628 500 000
LEGO MINIFIGURES SERIES 10, LEGO
This month sees the launch of LEGO Minifigures Series 10 as the latest characters from LEGO’s top-selling toy range arrive in stores. Series 10 will consist of 17
new characters to collect each with their own story inspired by film, sport, history and everyday life. It includes Mr Gold, a rare and special gold-style Minifigure, Warrior Woman, Sad Clown, Bumblebee Girl, Medusa, Revolutionary Soldier, Grampa and more. Minifigures retail at £1.99 and
are available in blind bags for added excitement. Each bag includes an accessories display plate and collector’s card. 01753 495 000
May 61
HERO PRODUCT
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