SECTOR GUIDE: PRE-SCHOOL WOW TOYS
New products in Wow’s range this year include 2-in-1 Multipacks (£19.99). There are three box sets to collect, each containing two top selling toys, Police Patrol Pals, Construction Crew and Sunshine Explorers. Also launching this year
is Wow’s World Playmat (£24.99). The 1m x 1.5m playmat is crease resistant and comes with latex backing so it can be laid on any surface.
ASOBI
The firm has introduced the new Walk n Ride to UK retailers, which is aimed at one to three year olds. The baby walker allows toddlers to stand freely in front to toddle around, giving them independence at an early age. Alice’s Bear Shop is a collection of teddy bears created from a series of eight books. Characters available include Tat, Woodroffe, Cobby Ting, Sandy, Tilly, Captain, Alice’s cat and Chunky the dog.
Asobi also boasts ethical brand Uncle Goose in its portfolio, with items including classic ABC blocks and blocks of the periodic table. Finally, the firm will introduce
BIGJIGS
Baby Bigjigs is a line of educational wooden toys for children under three. A number of new additions
have joined the collection this year including puzzles, pull alongs and ride ons. New Push Along Bead
Frames come in the form of an elephant, giraffe and crocodile. Meanwhile, the Triangular Activity Centre has been tipped as a bestseller. A winner at the Slow Toy
RUBIE’S
With costumes such as The Very Hungry Caterpillar – which comes as a printed body tunic and headpiece with antenna – kids can personify the character from the classic book. Rubie’s also has Jake and the Never Land Pirates costumes for Jake and Izzy; both come with trousers and a top featuring character applications.
www.toynews-online.biz
Princess ballerina dresses are available for budding ballerinas, while pre-
schoolers can also dress up as Winnie the Pooh and Tigger, including a printed jumpsuit with a padded detachable character head. Girls can choose from pastel coloured Pooh, Piglet and Eeyore ballerina
dresses, which come with a headband and cute ears. 08453 070707
May 57
Awards, the product features a colourful abacus on one side, a blackboard on the other, with wooden letters and picture blocks on the third. There are also two chunky lift and match puzzles featuring different fruit and vegetables. 01303 250400
French toy brand, Vilac to the UK and Ireland, with products including pull-a-long companions. 01628 200077
Wow Toys’ recent launch of UK’s My Pocket Friends and RSPCA My Pocket Pals has also been a success. Packs are priced at £1.99, with the popular collection being billed as the first ever impulse purchase toy for the under threes.
020 7471 0980
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