64 Performance in 2012
In 2012, our community investment strategy continued to achieve strong results:
• Corporate donations of $65.3 million helped support and empower more than 6,000 not-for-profit organizations across North America and the U.K. in carrying out their missions. Donations in Canada continued to rise last year but declined in the U.S. and U.K.
• We worked successfully to focus our support in TD’s four priority areas: financial literacy and education, the environment, creating opportunities for young people, and affordable housing in the U.S. Almost 60% of our total giving was aligned to these strategic priorities. Beyond dollars, we contributed business expertise, marketing support and thousands of TD volunteers to assist community partners – bringing our vast resources to the table for greater impact.
1
• In addition to our four priority areas, we were responsive to many local causes and immediate needs. TD contributed funding to support diversity programs, hospitals, social services and the arts. We also rallied to help relief efforts in U.S. states battered by Hurricane Sandy in October 2012, donating $500,000 to the Red Cross and creating an assistance program for affected customers.
• We also encouraged and facilitated $5.8 million in customer donations to the Children’s Miracle Network and TD Friends of the Environment Foundation, and employee donations of $14 million for United Way.
+ London Benchmarking Group (LBG) Canada Summary 25.5%
Education and financial literacy Environment
Creating opportunities for young people Other
2 TD’s Corporate Giving
Canada1 (C$ millions)
$45.3 U.S.2 (US$ millions) $19.54 U.K. (£ thousands) £64.0
Strengthen Our Communities
10 11 12
10 11 12
10 11 12
Excludes in-kind donations, such as donated equipment, computers and furniture, and program management costs.
Includes US$15.8 million from the TD Charitable Foundation (2011 – $ 16.2 million, 2010 – US$13 million); excludes in-kind donations, such as donated equipment, computers and furniture, and program management costs.
PERCENTAGE OF DONATIONS APPLIED TO FOCUS AREAS Percentage of Donations Applied to Focus Areas
Canada 18.5% 42.8% 13.2% 1.3% 25.6%
Education and financial literacy Environment Affordable housing Other
43.2% 29.9% United States
TD 2012 Corporate Responsibility Report
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