19
TD Forests: Embedding the Environment in Our Business
Becoming the first North-American-based bank to go carbon neutral in 2010 was a major achievement for us, almost like winning Olympic gold, an Oscar or, dare we say, the Stanley Cup. It showed that we were serious about being environmental leaders in the financial industry. But it did leave a bit of a quandary that perhaps all athletes or movie stars feel the morning after a big win: “Now what?”
To get a better sense of what our customers expected of TD and how they viewed environmental issues, we completed extensive market research. The results were surprising:
• Despite concerns over economic hardship and uncertainty, the environment was identified as a top issue of long-term concern.
• When we asked about specific areas of concern, more than 90% responded that protection of forest habitat was vitally important.
• When we asked our customers how we could best improve our environmental performance, they responded overwhelmingly with a single request – “less paper.”
Based on this feedback we set about designing a program – and so TD Forests was born.
TD 2012 Corporate Responsibility Report
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