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April 2013 l 61
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CL Series spearheads “best year in last five” for Yamaha CA
The CL series, Yamaha Commercial Audio’s latest digital mixing system, was launched amid considerable fanfare at Prolight + Sound 2012. A year on, YCA is reaping the benefits, writes Dave Robinson
THE STATISTICS speak for themselves: 2012-13 was Yamaha Commercial Audio UK’s most successful year in the past five, with a 15% increase in sales over 2011-2012. The success of the CL series was key to these positive figures, says the company – though, the PM5D desk also saw a rise in demand during the period. Yamaha, like many businesses,
won’t release figures for units shipped. However, at Prolight + Sound 2012 Karl Christmas, YCA senior manager (UK) revealed that pre-orders for the CL5 had outstripped projections by 2:1 on the first day of the show alone. By the end of the show, more than 50 sales and rental companies had placed orders. Once all three CL series console models began shipping in significant quantities, the
orders began to ramp up and the figure is “still climbing fast”, says YCA. This has been boosted by the 2013 introduction of further Dante-ready Rio rack I/O units. The installation market has seen high demand for the CL series although, as Gianni Abruzzese, YCA sales manager (UK & ROI) points out, the nature of the business means that orders take longer to finalise. “With installation sales, companies invariably need to go through a tender process and more layers of paperwork than in the rental business, so it takes longer,” he notes. “But we have sold CL systems to a wide range of customers, including churches, live venues and theatres.” Examples include Slovak National Theatre, Bratislava; Bristol Old Vic theatre (UK); and Max Schmeling Halle, Berlin.
“The
broadcast industry has been
particularly keen on the CL3. It has a small footprint and sits nicely in an OB van, which is perfect for them.” Despite the CL success, sales
High demand for the CL series was key to the company’s growth
of an ‘old friend’ have increased too. “2012-13 saw the highest UK sales of PM5Ds in six years, thanks to a resurgence in the touring market,” says Christmas. “It’s also important to note
that the success hasn’t only been in the digital console market,” he continues. “Loudspeakers and power amplifiers make up a significant part of Yamaha
Commercial Audio’s turnover. There are thousands of them at work, but they are not often highlighted.”
“2012-13 has been a very important year for us,” says Nick Cook, European marketing director, Yamaha Commercial Audio Europe. “We are looking forward to 2013-14 being an even more positive year.”n
www.yamahacommercialaudio.com
SOUNDBITES
AV integrator Willow SoundVision has completed work on The Hippodrome Casino in London’s Leicester Square, incorporating over 200 Community loudspeakers. The main music and PA system comprises 146 Distributed Design D4 ceiling
loudspeakers, 22 DS5 surface mount loudspeakers and seven D10 ceiling subs. A further 14 VERIS 6T
loudspeakers, six VERIS 26T loudspeakers and six VERIS 210S subwoofers were used for the casino’s multipurpose lounges.
www.communitypro.com
KenellAudio is now distributing Equipson’s range of WORK audio products in Italy. “Kenell Audio is a dynamic company with a great experience in the industry of entertainment and audio installation. They have perfectly understood our strategy for the development of integral solutions and they strongly trust in WORK audio products for the Italian market,” said José Luis Vila, CEO of Equipson.
www.equipson.es www.kenell.it
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