August 2013
www.tvbeurope.com
TVBEurope 15
traversing the firewall with large files (do the transcoding locally). His reasons to be cheerful about cloud include zero cap/ex, pay-as-you-go pricing, faster ROI and lower COE. “Most importantly it is all
about agility — the fact that we can build platforms in hours that would have taken months,” he said. Talking about myths and
truths, number one is insecurity. He quashed this by saying: “At the end of the day it will be our app that eventually causes a problem, whether I am hosting it on Amazon or in my own computer room.” The second myth is that cloud
is unreliable. “It is not. It just runs and runs and runs. We very rarely get service fall over,” said Harris. Third, does the cloud scale?
Not if your app doesn’t scale horizontally. “It is not an issue because of Infinite elasticity: we regularly start up 1,000 machines to do our number crunching in the evenings,” said Harris. “You do need to re-skill. You probably won’t reduce your IT spend, because you will just do a hell of a lot more. When you take away that function of having to build physical platforms, it is amazing how your productivity goes up — by 5-10 times.”
In a session asking is our
future in the cloud, futurist Peter Cochrane said: “The internet will not scale. It cannot cope with what we are going to
demand of it. Continuing to do what we’ve always done but getting more efficient at it cannot achieve sustainability. It just puts off the day of collapse. “The cloud is inherently more
secure than any other medium we have ever had. It is more than cutting the cord, and it’s not just a single entity,” he added. “It is not like anything we have seen before or done before.”
shortage of standards,” he added. “But even when we select a common standard, the implementations often mean that devices won’t work together. We have to make sure we have enough of a core base level of standards and interoperability.” David Price, of Ericsson and the MPEG DASH Industry Forum, added: “By the year 2020 there will be 50 billion connected
information, and fundamental limits in spectrum and technology, initiated suggestions for allocating spectrum wisely and modifying standards for working in different bandwidths, but HEVC and MPEG DASH are part of a brighter horizon for handling burgeoning video demand. “It is just a matter of making the technology be a part of the business models,” said Dr Luca Pesando, VP of OIPF Open IPTV Forum. Dr Mike Short CBE, VP of
Telefonica Europe, talked about consumption, creativity and convergence from a mobile internet centric viewpoint issues. “There will be much more to come in the way of devices showing video content and also capturing it,” he said. On the subject of user
IBC’s two-day Technology Booster aimed at finding new ways to interact with show visitors
Connecting content: from networks into the home Speaking in a connected content clinic Richard Lindsay-Davies, director general of the DTG, said: ”Making it simple for consumers to get the content they want when and where they want it is vital. In the UK we tend to make that pretty hard, and we have one of the most advanced TV markets in the world.
“The alchemists will somehow bridge that second device to content in a seamless way. With no shortage of content and technology, we will see no
devices; connection is something we will take for granted.” Fifteen billion of those
devices will be video enabled. “Now it is all about how we manage the content across those connections that counts. We as an industry have to work out the optimum way of doing it.” Phil Laven, chairman of the
DVB, added: “We have got to differentiate between connected devices and the services that will go on those and make them really useful.” Concerns about the management of visual
generated content he observed: “It is not displacing TV, but it is often additive, meaning that the percentage becomes quite difficult to analyse. In practice — when we are seeing 100 hours of YouTube content being uploaded every minute of every hour — the vast majority is non-professional. It has to find its niche and some of it is creating new businesses. “We have seen a lot more
creativity because of the internet and not just because of mobile, and how we curate it, index it and classify it becomes a real issue,” he added. “We are not proposing any single system of curation, but there will be more systems than perhaps the EPG as we know it.”
www.ibc.org
News & Analysis NEWS INBRIEF
TSL Expert success TSL launched StudioExpert in March 2013, and since then the business has already exceeded its first year’s turnover target. StudioExpert offers a complete service from initial design to full implementation and includes training and support provided by broadcast individuals. General manager Peter Knowles spent 13 years as a BBC senior sound supervisor before starting his own broadcast facilities, sales and systems integration business in 1996. “These days it’s not just the traditional broadcasters that need studios,” explained David Phillips, managing director, TSL Systems.
www.studioexpert.com
Tyrell shines Baselight Tyrell has been appointed as the first Baselight Editions reseller for the UK and Ireland, focusing on Baselight for Avid. This move builds on the launch of the software-only product from FilmLight. Baselight Editions provides the same core toolset as a full Baselight system, including the same UI, but as a software-only package that can be incorporated into an existing NLE workstation. Arthur Johnsen, FilmLight’s international and UK accounts manager, said, “As we continue to expand our grading offerings to many different platforms and reach further into the UK market, we recognise that a specialist partner in the form of Tyrell will maintain the quality and service synonymous with the FilmLight brand.”
www.filmlight.ltd.uk
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