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April 2013 www.tvbeurope.com


TVBEurope 61


Broadcast via the cloud By Melanie Dayasena-Lowe


Deluxe Entertainment Services Group NAB 2013 SEESthe launch of Deluxe MediaCloud, a next generation,


cloud-based playout platform and associated suite of services. Deluxe MediaCloud delivers all of the rich functionality required by broadcasters to launch and operate TV channels, including versioning for new media


An Aveco ASTRA server


By Melanie Dayasena-Lowe Aveco


BROADCAST FACILITY media asset management and automation solutions specialist Aveco is showing its ASTRA Studio 2 comprehensive automation solution for news and studio productions. Also on display is Aveco’s standalone media asset management tools that can run in any environment, disaster recovery solutions to keep broadcasters on-air during emergencies, and the company’s regional ad insertion solution that enables higher revenue generation in local regions.


The ASTRA Suite of Tools provides broadcasters with cost-effective


solutions for content management, master control and news/live playout automation, studio automation, ingest and archive. ASTRA applications run on a robust, virus-free platform and specialise in multisite operations with desktop and web-based tools for proxy viewing, monitoring and control.


Among the Astra products on display include ASTRA CMS, the core of ASTRA and a comprehensive content management system; ASTRA MCR providing frame accurate playout for master control and ASTRA News, specially designed to handle live events or events that cannot be accurately pre-programmed To compliment the ASTRA Suite of Tools, Aveco recently introduced SAS


Aveco ASTRA server


Standalone Solutions which are standalone versions of some of the ASTRA Suite of Tools, including media asset management, archive, ingest, browse and playout. N2138


platforms and distribution over IP to transmission headends.


Benefits include low upfront, infrastructure, technology and staffing costs in playout and distribution that result in considerable savings and a quicker path to profitability. Deluxe MediaCloud facilitates very fast time-to- launch while retaining and increasing creative opportunities, such as ‘pop up’ channels, that enable broadcasters and


content owners to fully exploit rights for brands and major events.


Deluxe MediaCloud delivers in full HD with network resilience integrated into the architecture and security levels that rival those found in major banks and military operations. Full disaster recovery is included within the service offering. SU5415


Going LIVE for primary delivery By Melanie Dayasena-Lowe


Dejero AT NAB, Dejero demonstrates its latest innovations in bonded cellular technology that use mobile wireless networks to transmit high-quality video for electronic newsgathering (ENG). The Dejero LIVE+ Platform offers powerful capabilities for improving broadcasters’ ability to deliver primary and supplemental live video feeds from the field, at a reduced cost and with greater efficiency and ease of use. The Dejero LIVE+ Platform includes the LIVE+ 20/20 Transmitter, a


The Dejero LIVE+ Platform includes the LIVE+ 20/20 Transmitter


portable and rugged bonded cellular transmitter for a wide variety of ENG applications; the LIVE+ NewsBook software bringing cellular transmission capabilities to laptop or personal computers; and the LIVE+ Mobile App for iPhone and iPad. The LIVE+ VSET is a 1U vehicle-mount version of the company’s Dejero


LIVE+ 20/20 Transmitter. Designed for use with satellite and microwave trucks, the adaptive bit-rate encoder on Dejero’s LIVE+ VSET reduces the latency and improves the reliability of satellite video feeds. Dejero is also introducing an Android version of its LIVE+ Mobile App,


which enables both traditional and online broadcasters to transmit high- quality HD or SD live video from select Android phones and tablets. Announced last summer for iOS devices, the LIVE+ Mobile App is claimed to be an industry first — capable of bonding multiple wireless signals to deliver high-quality video from the street to the television or web. N1110, N314MR


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