April 2013
www.tvbeurope.com
TVBEurope 51
The power of social television By Melanie Dayasena-Lowe
never.no SOCIALTV pioneer
never.no is demonstrating its partnership with Hybrid TV at this year’s NAB. The two companies’ joint capabilities allow broadcasters to combine robust production technology with the power of social TV and viewer participation. “Realtime viewer interaction is the perfect content for virtual set and augmented reality applications,” said
never.no CEO Lars Lauritzsen. “By adding Hybrid TV to our growing list of integrated partners, we’re extending our social TV capabilities to an even greater number of broadcasters.”
never.no’s Interactivity Suite (IS) integrates with Hybrid TV’s virtual set and augmented reality technology to allow an audience to participate with a programme in realtime via second-screen devices.
A demo of
never.no’s integration with Hybrid TV’s Virtual Set takes place at the Hybrid TV booth (C9908). Also new at NAB for
never.no are Sync; What’s Trending toolkits as well as Google+ and Instagram integrations. Sync is a unique toolkit for syncing ad content and creating robust two-way engagement between the first and second screens. SL8827
Customer requests at forefront
By Melanie Dayasena-Lowe Cobalt Digital
First class mixed format T&M By Melanie Dayasena-Lowe
Hamlet THE NEW 1U rack DigiTek mixed format instrument from Hamlet is suitable for any area where video and audio measurement and monitoring is required, facilitating backward or forward signal compatibility via the modular options available: including general measurement, monitoring, signal generation, EYE pattern; Analogue, Embedded, AES/EBU, Dolby and surround sound monitoring. It comes with up to four input capability, multi-viewer outputs and built in high quality speaker sets. For those requiring some flexibility of their monitoring the 1U rack DigiScope
never.no’s Interactivity Suite (IS) integrates with Hybrid TV’s virtual set and augmented reality technology to allow an audience to participate
DS900G provides mixed format input capability like the DigiTek but has an in-built 7-inch in plane switching display on a gooseneck allowing the display screen to be aligned to the perfect angle required, while saving space. N7229
MANUFACTURER OF 3G/HD/SD-SDI conversion gear for broadcast environments Cobalt Digital is revealing an NAB 2013 line-up that reflects its commitment to accommodate customer requests. The company will display a complement of never before seen products, as well as numerous enhancements, developed to keep customers ahead of the technology curve in a competitive market with reliable, cost effective gear. Highlights include Obsidian3G, a new series of terminal gear cards offering the highest quality performance and improved frame density with pricing sensibility, which will be launched featuring a DCDA down converter/distribution amplifier. Also on display are fibre units for the recently released Blue Box Group; Cobalt’s Fusion3G cards and SpotCheck, Cobalt’s audio loudness measurement and recorded data logging system, which has been enhanced with up to 16 video channels containing up to 32 audio channels. N4624
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