54 TVBEurope
www.tvbeurope.com April 2013
Broadcast tools for the future
By Jake Young Sony
AT NAB 2013, Sony showcases the latest innovations that are shaping both the present and future of the AV industry. Sony demonstrates how it’s serving customers with solutions to help manage workflow, convergence, and content creation in order to answer the evolving demands of the industry. The adoption of richer image formats such as 4K, 3D, and HD, has greatly
Aston 3D makes US debut By Melanie Dayasena-Lowe
Brainstorm FOR THE first time in the US, Brainstorm Multimedia is unveiling the new Aston 3D, its realtime 3D graphics creation and playout solution now available for immediate delivery. Aston 3D is a complete and comprehensive graphics
Olivier Bovis: “We are at the heart of revolutionary changes in the industry”
increased the amount of data that modern broadcasters have to manage. At NAB, Sony demonstrates how it can offer broadcasters the tools to implement a complete end-to-end production workflow capable of managing data-intensive image formats.
Olivier Bovis, head of AV Media, Sony Europe, said: “In 2012, Sony cemented its role as an innovator that is making the future of broadcast possible today. We are at the heart of revolutionary changes in the industry. Sony’s F-series cameras and the dedicated XAVC codec are already on the way to bringing 4K content to new and varied audiences across the globe. NAB 2013 will unite the industry once again and provides us with the perfect platform to engage with customers and show them how our technology can help bring richer viewing experiences to more and more people.” C11001
solution built to be the centre of any design department and from there, through to CG and playout, fulfilling all the requirements of broadcasters, production services providers and design houses. With a vast feature set, which boosts designers’ creativity, and with integration in collaborative environments, Brainstorm brings the power of its eStudio render engine and the heritage of the Aston brand to a wider customer base. Brainstorm is also showcasing its complete range of
products headed up by eStudio, claimed to be the fastest realtime 3D graphics and virtual set solution in the industry, and the core engine on which all other Brainstorm products run. The EasySet 3D, affordable and easy-to-use trackless
virtual set solution, will be at the centre of the booth with public demonstrations of its features, including its new hardware controller, integrated chroma keyer, 2D titling system, virtual cameras and a multitude of other capabilities. News environments can benefit from BrainNews,
Brainstorm’s MOS compatible template-based graphics solution for news. BrainNews will figure prominently on the Brainstorm stand, demonstrating the power and enhancing effects of graphics integration in the newsroom without the need of constant input from designers. SL10621
Matrox VS4 quad HD capture and ISO recording card Video and Graphics present new additions
By Melanie Dayasena-Lowe Matrox
MATROX VIDEO and Matrox Graphics are displaying new additions to all Matrox product lines including live streaming production systems, scan converters, multiviewers, I/O devices, OEM products, KVM extenders and video distribution over IP solutions. Matrox Video is showcasing live streaming production systems, scan converters, multiviewers, I/O devices and developer products. Meanwhile, Matrox Graphics is presenting new KVM extension and video distribution over IP solutions. Several new product announcements and updates to existing products are expected at the show. Among the products on display are the Matrox VS4, a quad HD capture and ISO recording card for Telestream Wirecast for Windows live streaming production software and Matrox MicroQuad, a 4-channel SDI-to-HDMI multiviewer for 3G/HD/SD. Also on show is the Matrox Convert DVI Plus HD-SDI scan converter that lets broadcasters easily and economically incorporate content from computers, iPads and iPhones into news programmes. Visitors can also view the Matrox DSX Developer Products, Matrox Avio KVM extenders and Matrox Maevex video distribution over IP solutions. SL4616
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