Plugged In

1 Have you added or do you plan to add a virtual component or hybrid extension to your event program?

54+27+19z

19% 27% 54%

Yes No Not sure

3 What is your reason for not adding a virtual component?

Too expensive390= 39%

350= 330= 240= 220= 160=

35% Don’t believe constituents will make use of it 33% Too much work/no staff to handle it 24% Fear that it will cannibalize the physical event 22% Don’t understand virtual events enough 16%

Surveyed constituents and were told they would not make use of it

160= 16% Other 128 PCMA CONVENE DECEMBER 2012 PCMA.ORG

55=5% Other

270= 250=

27% Create a new revenue source 25%

Add more value to physical exhibitors/sponsors by adding a digital-marketing opportunity for them

340= 34%

Establish organization as leading education provider in the industry

2 What was your goal for adding a virtual component?

760= 710=

76% Expand the audience 71%

Serve constituents by providing education to those who could not attend

510= 51%

Provide more value to physical attendees by offering access to recorded conference material after the event

460= 440=

46% Drive attendance to next year’s physical event 44%

Make better use of event education by making it available year-round

360= 36%

Increase international attention/interest and attendance