H

ow do you follow up on a bestselling book that has been translated into 18 languages, and named one of the top 10 best business books by Amazon.com and one of the best books on innovation by BusinessWeek? If you’re Frans Johansson, who wrote The

Medici Effect in 2004, you acknowledge that you owe much of that widespread recognition to catching a lucky break. And then you research how many other great success stories are the result of random connections or serendipitous events, and you write your next book about it. In The Click Moment, Johansson, who is CEO of The Medici Group, a strategy consulting

firm that focuses on growth through innovation, presents “two very simple but highly provocative ideas.” The first is that success is random. And the second, he writes, is that “there are a number of specific actions that individuals can take to capture randomness and focus it in our favor.” Johansson sat down with Convene at the Scottish Exhibition + Conference Centre in

Glasgow in July — during a break from his presentation at the inaugural PCMA Global Corporate Summit — to offer a sneak peek of The Click Moment on the eve of its publication.

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Engagement Frans Johansson was such a hit at the inaugural PCMA Global Corporate Summit in Glasgow this summer that he reprised his immersive session on innovation at PCMA’s Global Executive Edge educational program during EIBTM in Barcelona last month.

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