Plugged In

Face-to-Face As part of this survey, we asked respondents about the trickier aspects of planning physical events.

1 What services do you value most when planning your meeting?

51+49 51% 43+57 43%

40+60 40% 31+69 31% 30+70 30%

23+77 23% 19+81 19% 15+85 15% 12+88 12% 8+92 8%

7+93 7% 4+96 4%

6+94 6%

Advice about the local hotels and venues for my meeting Promotion of my event to increase attendance Sending my RFP to the right hotels Recommendations for local business services Setting up and conducting the site-inspection itinerary Help with collecting hotel responses to my RFP Promotion of my event to increase exhibitors Registration and housing services Transportation services Connection to local political, education, or industry contacts Local temporary stafing services Recommendations or suggestions for social- responsibility projects Other

2 What kind of a challenge does the practice of attendees booking hotel rooms outside your room block represent for you or your organization?

6+16+26+52z

9 If you captured content at your physical event, how did you/will you use the content? (Check all that apply.)

The content will be available on demand570= 57%

410= 410= 390= 160=

41%

We will use the content for marketing the physical event next year

41%

We will produce a rebroadcast event using some/all of the content

39%

We will use the content for webinars, podcasts, or other uses throughout the year

16% We will generate more revenue from the material

20= 2% Other

26% 6%

16% 52%

A minor annoyance A significant challenge Not a problem A major problem

10 How did your constituents feel about your virtual event?

3 What actions are effective in reducing this problem?

57+43 58% Educating attendees 55+45 55% Reducing the room block to minimize risk

47+53+ 47% Creating incentives for attendees to book their hotel inside the block

17+83+ 17% Instituting penalties or restrictions for attendees who book their hotel outside the block

13+87+ 13% Not doing anything differently 2+98 10% Other

20+56+15+9z

20% 57%

9% 15%

130 PCMA CONVENE DECEMBER 2012

The feedback was positive They loved it — we got great participation and feedback Don’t know Most didn’t seem to know about it

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