CONTENTS December 2012 Volume 31, Issue 12 Waltzing

103 ONE ON ONE Robert B. Tucker The author of seven books on innovation, he’s a frequent speaker on the global conference circuit — which has given him the opportunity to observe firsthand the “transformative changes” the meetings industry is experiencing. He recently convened a two-day think tank for a small group of executives who produce conferences to help them chart their own path — in other words, to innovate — in a shifting landscape. Susan Sarfati, CAE

113 Totally Radical The World Domination Summit and Awesomeness Fest have two things in common: oddly compelling names and a commitment to helping attendees live a purposeful life. Katie Kervin and Sarah Beauchamp

127 Plugged In Our latest epanel survey indicates that we’ve reached a tipping point: More than half of meeting planners have already added or are planning to add a hybrid extension to their in-person events. Planners on the virtual frontline report on the results of their initiatives. Michelle Russell

133 PCMA CONVENING LEADERS PREVIEW Politics & People Taking the stage next month at Convening Leaders 2013: New York Times columnist Thomas Friedman, on how That Used to Be Us, and Yum! Brands CEO David Novak, on the importance of Taking People With You.

Departments 19

PLENARY Hurricane Sandy blows things down. Pre Con: American Academy of Forensic Sciences. Post Con: TEAMS ’12 Conference & Expo. Plus: flowers for Holland; Jane Austen in America; the latest from Watkins Research; Experience Columbus CEO Paul Astleford’s exit interview; RIMS’s Stuart Ruff, only as good as his last meeting; Convene On Site.

4 PCMA CONVENE DECEMBER 2012

through Vienna p. 30

42 URBAN PLANNER Orlando Katie Kervin

44 WHAT’S HAPPENING IN Providence

45 ONLINE Having It Both Ways Michael Doyle

48 INNOVATIVE MEETINGS Right on the Money Katie Kervin

50 WORKING SMARTER ‘You Own Your Email’ Christopher Durso

52 MEETING MANAGEMENT: MEDICAL Cadavers, Lasers, and Paperwork Ed Avis

54 FORWARD THINKING What’s Your Tech Mindset? Dave Lutz, CMP

56 GIVING BACK The Cowgirl Way Jennifer N. Dienst

148 OTHER DUTIES AS ASSIGNED Change Agent Missy Johnson, CMP

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ALSO IN THIS ISSUE Comments

10 Behind the Scenes 12 To the Point 14 PCMA Today 16 Planner’s Notebook 146 Advertiser Index

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