36+64zz 30+54+16z

PCMA.ORG

4 Did the hybrid extension expand your audience?

55% 30% 15%

Moderately Greatly No

7 Did you adequately market — or do you think you probably could have done a better job of marketing — the virtual event?

5 Did the virtual event generate new revenue for your organization?

64% 36%

No Yes

8 Do you expect to see an uptick in physical attendance next year as a result of the buzz you generated with your hybrid component?

60+40zz

6 Did the virtual event increase the stature of your organization in the marketplace?

67% 33%

Yes No

58+42z 60+40zz

60% 40%

Did a good enough job Could have done better

58% 42%

Yes No

DECEMBER 2012 PCMA CONVENE 129