Bookings

Authors of new and noteworthy books apply their insights to the meetings industry

Don’t Run From Randomness

In his international bestselling book The Medici Effect, Frans Johansson showed us how diversity drives innovation. With The Click Moment, he makes the case that success has as much to do with serendipity as hard work — and that there are ways that you can make randomness work in your favor.

By Michelle Russell

PCMA.ORG

DECEMBER 2012 PCMA CONVENE

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