PCMA CONVENING LEADERS PREVIEW

Get With the Program

General Sessions. Masters Series. Learning Lounge. Business School. PCMA Education Foundation. Corporate HQ. Convening Leaders 2013 will offer hundreds of educational opportunities. Here are 15 you shouldn’t miss — plus a dose of Convene.

Convene Presents For the first time ever, PCMA is offering Convene-powered programming at Convening Leaders — based on recent articles in the magazine and/ or moderated by a Convene editor. Here’s what’s planned so far:

Monday, Jan. 14 10:30–11:45 a.m

“What CME Grantmakers Want … and Need” Moderator Theresa Barrett, New Jersey Academy of Family Physicians Panelists Jacqueline Mayhew, Pfizer Inc.; Theresa Jowell, Alcon Laboratories Inc.

Convene article: convn.org/ cme-grants

1:30–2:30 p.m.

“A Conversation With C2- MTL Curator Jean-Francois Bouchard” Moderator Michelle Russell, Convene Panelist Jean-Francois Bouchard, Sid Lee

Convene article: convn.org/ c2-mtl

Tuesday, Jan. 15 10:30 a.m.–12 p.m.

“With Risk Comes Reward: How One Company Reinvented Its Annual Meeting With Open Space Concepts” Presenters Danielle Cote, Sage North America; Sarah Michel, Perfecting Connecting

Convene article: convn.org/ sage-summit

MONDAY, JAN. 14 8:30–9:45 a.m. Opening General Session

“Great by Choice: How to Thrive in Uncertain Times”

Presenter Morten Hansen, University of California, Berkeley

10:30–11:45 a.m. PCMA Business School

“New Principles in Sales Strategy and Leadership”

1:30–2:30 p.m. PCMA Education Foundation Presents

“What Millennials Want From Meetings and Events”

Presenters George Fenich, East Carolina University; Godwin-Charles Ogbeide, University of Arkansas

1:30–3 p.m. Masters Series

“When ‘Free’ Is No Longer an Option: Navigating New Pricing Realities at Convention Centers”

Moderator Claire Smith, Vancouver Convention Centre Panelists Lisa Block, Society for Human Resource Management; David Causton, McCormick Place/SMG; Gregory O’Dell, Events DC; John Patronski, Global Experience Specialists (GES); Robin Preston, National School Boards Association; James Rooney, Massachusetts Convention Center Authority

1:30–3 p.m. PCMA Business School “Bottom-Line Leadership”

Presenter Richard Hadden, Contented Cow Partners LLC

TUESDAY, JAN. 15 8:30–9:45 a.m. PCMA Business School

“Effective Communication for Business”

Presenter Emily Turner, Spaeth Communications 10:30–11:30 a.m. Master Series

“How to Pitch Anything — and Win” Presenter Oren Klaff, Pitch Mastery

1:45–2:45 p.m. General Session “Global Competitiveness in 2013 and Beyond”

Presenter Stéphane Garelli, International Institute for Management Development

3:15–4:15 p.m. PCMA Education Foundation Presents

“Reimagining Convention Exhibits and Trade Shows”

Presenter Francis Friedman, Time & Place Strategies Inc.

3:15–5 p.m. PCMA Business School “Mastering Change and Innovation”

Presenter Wayne Burkan, Alternative Visions Inc.

WEDNESDAY, JAN. 16 9–10 a.m. General Session Thomas Friedman

Presenter Thomas Friedman, The New York Times

10:30 a.m.–11:30 a.m. Event Technology

“Hybrid and Virtual Events: Keeping Costs Down”

Presenters Michelle Devitt, Smart City; Michael Doyle, Virtual Edge Institute; Scott Lum, Microsoft Corporation; Judit Slezak, Society for Human Resource Management

10:30 a.m.–12 p.m. PCMA Business School

“Changing Demographics and the Impact on Business Today and Tomorrow”

Presenter Kelly McDonald, McDonald Marketing

10:30 a.m.–12:15 p.m. Corporate HQ

“Bringing It All Together: Meeting Planner of the Future”

Presenters Terri Breining, Breining Group LLC; Greg Bogue, Maritz Travel Company

2:15–3:15 p.m. Closing General Session

“Taking People With You: The Only Way to Make Big Things Happen”

Presenter David Novak, Yum! Brands 140 PCMA CONVENE DECEMBER 2012

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