1 Have you added or do you plan to add a virtual component or hybrid extension to your event program?
54+27+19z
19% 27% 54%
Yes No Not sure
3 What is your reason for not adding a virtual component?
Too expensive390= 39%
350= 330= 240= 220= 160=
35% Don’t believe constituents will make use of it 33% Too much work/no staff to handle it 24% Fear that it will cannibalize the physical event 22% Don’t understand virtual events enough 16%
Surveyed constituents and were told they would not make use of it
160= 16% Other 128 PCMA CONVENE DECEMBER 2012 PCMA.ORG
55=5% Other
270= 250=
27% Create a new revenue source 25%
Add more value to physical exhibitors/sponsors by adding a digital-marketing opportunity for them
340= 34%
Establish organization as leading education provider in the industry
2 What was your goal for adding a virtual component?
760= 710=
76% Expand the audience 71%
Serve constituents by providing education to those who could not attend
510= 51%
Provide more value to physical attendees by offering access to recorded conference material after the event
460= 440=
46% Drive attendance to next year’s physical event 44%
Make better use of event education by making it available year-round
360= 36%
Increase international attention/interest and attendance