year’s Association Focus education program will offer three tracks — global, executive, and meeting planning — to fit the needs of a diverse audience, including a dedicated track delivered by the PCMA team.
UNIQUELY FOR CORPORATE BUYERS Understanding the unique challenges faced by corporate buyers, IMEX America orga- nizers go to great lengths to give corporate meetings and events executives added benefits. Much of the general education is relevant to the corporate market, but the Executive Meeting Forum in particular pro- vides an invitation-only, closed shop for senior corporate buyers to debate issues and gain insight. The forum offers a discrete setting in which these corporate executives can learn from their peers, and hear the lat- est industry research, case studies, and data analysis that underpins and informs current
corporate decision-making.
IMEX AMERICA 2013 Next year, expect a significant rise in the num- ber of new U.S. and global exhibitors, as well as many familiar destinations and companies taking much larger booths to enhance their presence in the marketplace. As part of an extensive remodeling of the Sands Expo con- ference center, renovations will create better trafic flow, take advantage of new sound, lighting, and data technology, and provide access to a new business center, luggage storage area, and café. There are two ways to attend the show
as a buyer. First, you can apply for a host- ed-buyer place; and, if successful, flights, accommodations, and other services will be fully provided. Second, when the first option is not appropriate, or perhaps you wish to remain completely independent, attending
as a “buyer attendee” affords many benefits, including full access to the online appoint- ment system, free shuttle buses, extensive event invitations, and full access to the show’s education program. And, as a new year dawns, the IMEX Amer-
ica team is keenly reviewing all the feedback received in 2012, and will be implementing new developments and fresh ideas to ensure there is no standing still for this productive and much-talked-about show.