The author of seven books on innovation, he’s a frequent speaker on the global conference circuit — which has given him the opportunity to observe firsthand the ‘transformative changes’ the meetings industry is experiencing. He recently convened a two-day think tank for a small group of executives who produce conferences to help them chart their own path — in other words, to innovate — in a shiſting landscape.
By Susan Sarfati, CAE PCMA.ORG DECEMBER 2012 PCMA CONVENE 103