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“We’re still selling games in boxes. That’s how people were selling tomatoes 5,000 years ago in Babylon.” Where does the High Street fit in a free-to-play future? p20


NEWS


PC veterans launch digital agency KISS


1C chiefs to aid download game developers


Free quarterly games mag emerges with ShortList


Target Media launches Games24seven, aimed at 18 to 35-year-olds By James Batchelor


THE BOSSES of PC publisher 1C have founded a new agency that specialises in download games.


KISS, which stands for


KingStill International Software Services, was set up by 1C’s Peter King and Darryl Still.


The pair have nearly six decades of experience in the games industry between them, with three years of experience bringing 1C titles to various digital platforms. The duo will continue to work on the Russian firm’s catalogue, but will also reach out to developers through KISS, offering aid in getting titles published on download stores.


We can cut through the red tape and keep


business simple. Darryl Still, KISS





KISS has already signed a deal with Lace Mamba Digital. “We are delighted and excited to be announcing this company,” said Still. “We feel our innovation, advantage and straightforward view of the potential offered by digital distribution allows us to cut through the red tape, keep business simple and helps maximise revenue.” www.kiss-ltd.co.uk


By Michael French A NEW free quarterly games magazine launched last week, aiming to reach over half a million UK readers. Games24sevenis put together by Target Media and bundled with free men’s weekly ShortList, which is distributed to 529,010 commuters across major cities like London, Birmingham, Manchester, Glasgow, Edinburgh and Leeds. The publication follows on


from Target’s other


magazines dedicated to film and music – but it only features games from Target’s clients.


The first 24-page issue, edited by Steve Boxer, contained editorial previews about games from the likes of Konami, Codemasters and Bethesda. A website featuring the content is live at Games24seven.com. Weekly free mag ShortListis aimed at 18 to 35-year-old men, and covers a range of lifestyle, entertainment and tech topics – and is ideal to be supported with video


The first Games24seven was bundled with this week’s Shortlist


Shortlist is the perfect partner for


Games24seven Tom Wallace, Target Media





games content, Target Media told MCV. Tom Wallace, account director at Target Media said: “ShortListis the perfect partner for Games24seven, reaching an incredibly wide audience who are keen to hear more about the key


players in gaming and we are looking forward to having a long-standing partnership with such a renowned publication.” Target’s other supplements, Film360and Music360, are distributed with national newspapers such as The Times, The Guardianand TheObserver. Said Wallace: “Each publication is designed to be informative for both the consumer and our clients while demonstrating our ability to understand the industry.” Target Media: 020 3031 6193


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