This page contains a Flash digital edition of a book.
INTERNATIONAL FACTFILE USA


Every week, MCVlooks at the world’s most promising markets and lucrative territories


KEY RETAILERS AND DISTRIBUTORS:


Best Buy, EB Games, E One, Future Shop, Gamers, GameStop, GameWorld, Importel, Just4Games, Koch Media, MCD Video Games, Microplay, Play N Trade, Target, US Games Distribution, Vidéoglobe, Walmart


TOP DEVELOPERS: 343 Industries, 3D Realms, Bioware, Bungie Studios, Blizzard Entertainment, Crystal Dynamics, Double Fine Productions, Epic Games, Gearbox Software, Insomniac Games, Irrational Games, Maxis, Obsidian Entertainment, Rockstar San Diego, Valve Corporation


Sponsored by Wholesaler and distributor of video games, consoles and accessories


THE FACTS Population: 314,648,000 Currency: United States dollar GDP (per capita): $48,386 Capital City: Washington D.C Languages: English


ABOUT THE MARKET


THE UNITED States of America is one of the biggest markets when it comes to games. The market is similar to the UK,


with Call of Dutybeing a popular title amongst gamers and Madden being as popular in the US as FIFA is in Britian.


In a good month, retailers can take in over $1bn across both software and hardware sales. Sales potential can double in November, one of the busiest times for game releases. The US is currently seeing a drop in software, hardware and accessory sales. In September it suffered a decline of 24 per cent compared to last year’s $848.3m.


UPCOMING FACTFILES November 9th: Austria November 16th: Thailand November 23rd: Slovenia


To get involved with International Factfile, please contact James.Batchelor@intentmedia.co.uk


64 November 2nd 2012


It’s not all doom and gloom though. In September, Texas-based developer Gearbox shipped 1.48m copies of Borderlands 2, selling 234 per cent more than its predecessor. Digital sales in America have also increased in popularity with nearly half of the $3.5bn spent on video games in Q1 2012 going towards downloads, subscriptions and microtransactions.





“Consumers have been acquiring their console and software from bricks-and-mortar outlets,” says Geoff Mulligan, CEO of Deep Silver US.


Retail is now rapidly changing and the newest generation of gamers are growing up using a mobile or portable device for their


entertainment needs. Geoff Mulligan, Deep Silver


“Not only is that now rapidly changing – and giving retail serious pause in terms of how to replace this lost revenue – but the newest generation of gamers are growing up using a mobile or portable device for their entertainment needs.” NPD results showed that there was a five per cent drop in the number of American gamers from last year, which results to about 12 million fewer players.


There was an increase of 22 per cent of mobile and nine per cent on digital gamers, who acquired games through free and paid downloads. “The best advice I could give would be to take a long and serious look at your long term product strategy, how you will address the ever-growing digital marketplace and what you can do to make your title unique within that space,” concluded Mulligan.


www.mcvuk.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72