This page contains a Flash digital edition of a book.
NEWS F2P game Hawken wants 10m players


Ambitious mech-shooter goes live on December 12th  Publisher Meteor raises $18m in VC cash By Michael French


THE FIRM behind upcoming free game Hawkenhas scored an extra $18m in VC funding. And it says it can use the money to quickly build an audience of over 10m players. The PC title from Meteor Entertainment is due for a global roll out on December 12th, and this week closed a second round of funding. Hawkenis the antithesis of blockbusters like Call of Duty.


There is no middle man in free-to- play. It’s great. Khang Le, Adhesive


Square Enix: £20 iPhone games do work


Free-to-play isn’t the only direction, says Final Fantasy publisher By Christopher Dring


PUBLISHER Square Enix has dismissed the notion that free-to-play is the only business model for mobile. The firm says it has had success with its premium- priced iOS titles, including episodic title Final Fantasy Dimensions, which costs in total £19.99.


“It’s actually done a lot more revenue than a lot of free-to-play with in-app purchases or advertising


We’ve done more revenue than


many F2P apps. Antony Douglas, Square Enix


“ “


models,” said Square Enix’s mobile general manager Antony Douglas. “You’ve got to sell 12 times that in some cases to get to one game on that £14.99/£20 model. “Customer behaviour is changing all the time so it’s one of many business models that we have and we have all the others under scrutiny as well.


“What I will say about the business model is that it’s not fixed. Everyone says


A total cost of £19.99 for FF Dimensions hasn’t deterred gamers


free-to-play is the future and that’s absolutely part of it, but that will change. “If you’re playing a lengthy £20 RPG title, there will be an audience for that. Some people won’t go for it but those people could spend £30 on resource management


games. We’re looking into it to see how people respond. “We can’t show too much in the way of figures but it hasn’t had the negative sales response that some people would think.” Square Enix: 020 8636 3000


paired with an equally new publisher to launch the game. The results have impressed gamers, with preview videos


New studio Adhesive built it using the Unreal engine and


scoring millions of YouTube views for the last year with little marketing.


When the title goes live next month, the developer hopes to build the same size audience as retail hits like Call of Dutyand F2P giant League of Legends. “We’re our own publisher and our own developer – we answer to nobody except the consumer,” Khang Le, creative director and Adhesive co-founder, told MCV.


“There is no middle man. It’s great. The free-to-play model solves piracy, and while there’s a stigma around it in some quarters, that is changing. “We’ve spent a long time polishing the game and building it to be very satisfying from the off. “Free means you can start small but get very big – just look at Minecraft.”


www.meteor-ent.com


Augmented Reality Book Technology ©2012 Sony Computer Entertainment Europe. “Wonderbook” is a trademark or a registered trademark of Sony Computer Entertainment Europe. All rights reserved. Wonderbook™: Book of Spells ©2012 Sony Computer Entertainment Europe. Published by Sony Computer Entertainment Europe. Developed by SCEE London Studio. All rights reserved.


HARRY POTTER characters, names and all related indicia and POTTERMORE and all related indicia are trademarks of and © Warner Bros. Entertainment Inc. WBIE LOGO, WB SHIELD: ™ & © Warner Bros. Entertainment Inc. Harry Potter and Pottermore Publishing Rights © J.K. Rowling.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72