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INVESTMENT LEVEL: £14,000 0.#&1(23+*24+1(5&'62%((7%25.2(89+':2)$*5-(*2&'25-(2;<
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CV offers a professional, service, from a wash and leather through to an individualised treatment of interior and
exterior surfaces. Franchisees can deliver a top-class service to their customers, right to their doors, offering both convenience and very competitive prices. Terry Smith started the company from
scratch in 1986. “At that time there was a real gap in the market,” he remembers. “Back then there were only drive-through car washes rather than cars valeted on site at customers’ own premises – there were very few companies that offered this kind of service to customers.” The company proved so successful that expanding the company through franchising
was the next logical step. The MCV franchise was launched seven years ago after the company’s franchise consultant – and Business Franchise contributor – Peter Williams, looked at the concept and deemed it a viable franchise option. The company’s franchisees come from
a variety of backgrounds; airline pilots, postmen, plumbers, sheet-metal workers – all have joined up. “The franchisees we recruit
must be hard-working and good with people,” says Terry. “They must be prepared to work in all types of weather, as they will be busy throughout all seasons.” The plan for the future is for Mobile Car
Valeting to be an instantly recognisable brand with a presence in every major town in the franchise costs £14,000 plus vat and includes training, work wear, equipment, printing and stationery, accounts package, and the deposit for a distinctly liveried van. MCV is awarding large territories
nationwide to individuals with the appropriate qualities and who may want to expand into multi-van operations should they so desire. Terry sums up: “Very few franchises have
such great repeat business potential – many clients have their vehicle valeted weekly. “You need approximately 30 to 40 regular
clients, [business is] generally full and you will need to look at further expansion to second and third vans.”
MOBILE CAR VALETING
WEBSITE:
www.mobilecarvaleting.co.uk/franchise EMAIL:
info@mobilecarvaleting.co.uk PHONE: 0800 781 7117 CLASSIFICATION: Automotive
THE OFFICIAL MAGAZINE OF THE BRITISH FRANCHISE ASSOCIATION
!!!"#$%&'(%%)*+',-&%(",./ November 2012 |
Businessfranchise.com | 55
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