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The bfa has announced a new relationship with Atlas Mapping as just one of a few selected brand partners of the association. Atlas Mapping adopt the latest tools, maps and demographic data, combined with expertise, to aid franchisors in developing commercially sensible and manageable territories for their franchisees, whilst also allowing franchisors to determine the best placement for franchise locations. The new brand partnership brings these services to members of the bfa with a 10 per cent discount in recognition of their investment in ethical franchising. This will be backed up by a Jon Bellamy, managing director of Atlas Mapping, said: “As a strong supporter of ethical franchising, I am extremely proud that the bfa chose us to become their newest brand partner. My team and I have worked tirelessly to ensure that our solutions are not only market-leading, but that we educate our clients on how best to interpret the results. In doing so, we’ve helped new franchisors ensure that their franchisees receive the right commercial opportunity and helped established franchisors better support their new and established franchisees.” Brian Smart, director general of the bfa, added: “The right expert advice is essential in good franchising. Atlas Mapping have already shown their ability to provide such expertise with a number of our existing members, establishing a sound name for themselves in the industry. We are delighted to be working with Atlas Mapping as our new brand partner as they have shown great support for this industry and they’re committed to helping their clients build stronger franchise businesses for the future.”
Only a very small number will become brand partners of the bfa, with each partnership building strong relationships to further support members of the bfa and their continuous investment into ethical franchising practices.
10 |
Businessfranchise.com | November 2012
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This year’s bfa Chairman’s Charity Day was a resounding success, featuring some familiar faces from the franchising industry who gathered together to socialise and engage in a little healthy competition. The annual event, sponsored by The Franchise Surgery and McDonald’s and held at Staverton Park, Northamptonshire, raised money for Dementia Dog – a charity chosen by the chairman. Dementia Dog is a new scheme, launched in conjunction with Dogs for the Disabled and other partners, that aims to use man’s best friend as a way to maintain routine, independence and reassurance for as long as possible for people suffering from dementia. Once the day got underway, friendships
soon turned to rivalries with activities this year including go-karting, clay pigeon shooting and the usual hard-fought competition – around 18 holes, one of which was sponsored by Venture Marketing, on the PGA European Tour- standard course.
The competitive nature of the bfa chairman himself, Michael Eyre, was revealed on the karting track. However, it
was Chantry Creatives’ Chris Cook that swept to victory taking the chequered Coconut Creatives was the highest-placed female driver. Justin Holloway of Prokill successfully shattered the most clay targets and best-placed female shooter went to Helen Thompson of Kyros. The golf course hosted a slightly more sedate tournament with Ken Braddock of HSBC securing a comfortable victory in the individual contest. Alan Gibson of FDC and Mark Harvey of VIP Bin Cleaning In the evening, the party enjoyed dinner and drinks while chief executive Peter Gorbing detailed the new Dementia Dog scheme and introduced Marion and Dennis Adcock and their dog Cloud. Marion suffers from MS and is wheelchair- bound. She relies on Cloud, trained by Dogs for the Disabled, to help her with day-to-day life.
Donations raised on the day will be
presented as a cheque to the Dementia Dog project at the bfa Chairman’s Dinner on 6 December in Birmingham.
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