ARC Review
See more of the ARC photo gallery on
www.onboardhospitality.com
Broadening the Ancillary Revenue Stream
Rohit Talwar, ceo of FastFuture, revealed that 49% of European airports are losing money and that the majority of airlines are yet to make a profit. Looking at ways the industry can work together to get customers to spend more money he outlined some key trends: • Use technology to increase revenue (93% of airlines are considering using mobile apps) • Eliminate stress at airports by offering better transport integration between rail, taxi, airport, and airline. (TAP collects your luggage from home, weighs it, checks it in and delivers it to airline. For £50, Emirates will deliver your luggage to your hotel. For US$125, American Airlines offers one-to-one personal assistance at the airport.) Claimed Rohit: “We have lost the romance
ARC2013 Asia-Pacific Conference will take place on February 25-27 in Hong Kong.
www.airlineretail.com.
and novelty of air travel”. He suggests the answer is for airlines to relate more closely with their passengers through social media and to let the customer feel in control.
Taking Risks and Harnessing Innovation
James Woudhuysen, professor of Forecasting and Innovation at DeMontfort University, advised delegates they should be reading China Daily and recruiting a Chinese national if they want to advance in the world. “China is opening 97 new airports between now and 2050 in a country where rail is growing faster than aviation! “
“We fear the future more in the West than they do in the East and we need to revive the will to go into the unknown,” he added.
Emerging Inflight Technologies On a panel that included Adam Bauer, president of AirMeals, and Jonathan
Chippindale, ceo of Holition, we were given a fascinating insight into ways in which we
www.onboardhospitality.com 85
Main pic: The ARC gala dinner; above: Andrew Brown of Ratcliffe & Brown talks PET; the Digital Audio Distribution team; below; Paul Platamone attracts the British market for Oakfield Farms Solutions
can “grab people’s attention” through virutal technology. The average person is currently online five to seven hours a day and 15% of all retail is now purchased via iPad or iPhone. There is a convergence between online and instore and airlines need to catch up!
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