Editor
Publisher of OnBoard Hospitality Martin Steady
Editor: Jo Austin Associate Publisher: Sue Williams Account Manager: Alex Rogers Contributing Writers: Jeremy Clark, Julie Baxter, Laura Gelder, Richard Williams, Sally Gethin, Raymond Kollau Creative Director: Matt Bonner Art Director: Daniel Franklin Designer: Tina-Lee McDougall Production Manager: Clare Hunter Subscriptions: Cheryl Staniforth Publishing Director and Managing Editor: Alan Orbell
OnBoard Hospitality is published by: BMI Publishing Ltd Suffolk House, George Street, Croydon, Surrey CR9 1SR, UK Tel: +44 (0) 20 8649 7233 Fax: +44 (0) 20 8649 7234 Editorial email:
jo.austin@
onboardhospitality.com Advertising email:
sue.williams@onboardhospitality.com Subscriptions email:
subscriptions@bmipublishing.co.uk www.onboardhospitality.com
© BMI Publishing Ltd 2012. Whilst every effort is made to ensure accuracy, BMI Publishing Ltd cannot be held responsible for any errors or omissions.
ISSN: 2046-2042 Front cover: courtesy of
www.istockphoto.com
Synergy and opportunity
As the contagious hype of the Olympics and Paralympics comes to a close, the industry can now gear itself up for the next three mega events in our diary this September: the IFSA 2012 Annual Conference & Exhibition co-located with APEX EXPO in Long Beach, California and AIX Americas in Seattle. Commenting on the synergy of these events, David Loft, IFSA president says: “The opportunity to engage our members with
the vast array of airlines from around the globe that IFSA and APEX attract delivers added value to our members and makes this partnership extremely worthwhile.” (See IFSA and APEX previews inside this issue). Beyond California, the industry is seeing a huge increase in demand for quality, branded products with a local footprint. A good example of this comes in the form of Seattle-based Alaska Airlines. In the US, where the buy-on-board model has evolved faster than elsewhere, Alaska Airlines is setting trends in ‘local sourcing’ and increasing sales. Hardware also has its place on board and this issue
reviews the latest innovations from trolley manfacturers and talks to some of the leading headphone distributors from around the world. Plenty of food for thought, and Sue, Alex and I look
forward to catching up with your latest news in Long Beach, California.
Jo Austin, Editor Onboard Hospitality
Find us online at
www.onboardhospitality.com to: Read this magazine, share it digitally or subscribe • Catch up on back issues • Find contact details for key suppliers and caterers • Advertise and search for jobs and promote your events. Regularly viewed by readers in over 70 countries worldwide Follow our tweets at
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