Feature: Trolleys
more on buy-on-board (30% of airlines offer onboard duty free) and food (menu offers). There is nothing like this in the market. “We believe advertising is the way forward as competition heats up and ticket prices go down. The advertiisement is level with customers’ eyes, so will not pass unnoticed. It is quick and easy to change, slim, light and made of aluminium,” he adds.
The Driessen-Zodiac Aerospace Hybrite trolley, for example, was built for the long-term with a focus on attention to small detail to make a big difference.
In designing it the team combined engineering capability and the experience of designing full composite trolleys to create what they claim to be the best trolley in the world. The hybrid trolley combines both classic and new technologies, materials and methods. Michiel Maris, director sales & marketing galley equipment says:
“Our experience in the industry has taught us that maintenance will be required as trolleys are not always handled smoothly, and are often abused in the logistic and cleaning process. “We put a lot of attention to the finish and flush surface. A smooth surface is more hygienic, easier to clean, and also prevents damage. This is particularly important at the areas that are likely to cause damage or injuries to the cabin interior, crew and passengers. High quality, durability and maintainability are renown characteristics of Driessen products but with the new Hybrite trolley line we thought
“For those in the air it’s not just style but substance that
matters...the weight, robustness, usefulness and revenue-earning functionality has become key”
it was time to show that trolleys can also be stylish and compatible with the most modern cabin interiors.”
The designers of the new Iacobucci ATS Galley Cart have also focused on clever structures, options for customisation and weight saving to deliver robustness and durability. In a collaborative venture between Iacobucci HF Electronics and BMW Group DesignworksUSA, the aim of the joint project was to redefine the premium on-board aviation
experience with the introduction of an innovative lightweight trolley. Lucio Iacobucci president and CEO of Iacobucci HF, says: “The new Iacobucci HF Galley Cart meets the rigorous demands of weight saving, functionality and robustness to ensure its useful application aboard aircraft around the world for many years to come.” “This new and very lightweight cart meets the increasing airline industry demand for weight saving solutions to reduce fuel costs. Innovative materials testing and assembly processes were included into the development plan as well as advanced supply chain quality controls which ensure both product quality and delivery time to customers.”
The company produces up to 50,000 trolleys a year plus parts and it aims to become the leading supplier of aircraft trolleys in the world. “Traditional galley carts used in the cabin resemble the rugged, battered cargo that’s loaded beneath the aircraft, and do little to create a welcoming station for passengers to choose their meals or perhaps shop for duty free,” says Laurenz Schaffer, president, BMW Group DesignworksUSA.
“For the new Iacobucci Aircraft Trolley System, we’ve brought the style, fit and finish that customers expect to find in premium environments at home to enhance their on-board experience,” Schaffer continues. The rectangular galley cart has attachable skins and doors to display branding or promotions for the airline carrier or, when transparent windows are installed, showcase items such as duty free or menu options. For use as a hospitality cart, the top surface can also be uniquely specified, creating more formal looks that can transform both its functionality and mood.
From the perspective of the user, the Iacobucci ATS Galley Cart has been designed for ease of use, with good ergonomics to aid workflow efficiency from the flight kitchen process, through transport crew and by flight attendant. Agility and maneuverability also ensure the trolley is user friendly for cabin crew.
Main and inset pictures: The traditional airline trolley is getting a new lease of live with adaptations for office parties and recreational use as with Bordbar’s Football edition
www.onboardhospitality.com 19
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