Feature: Trolleys
The Driessen classic lightweight trolley, with branding by BordBar, was granted the Reddot Design Award for product design 2011; and the new Driessen Hybrite trolley line was also given an honourable mention in the awards. The red dot design award is an international product design which recognises product design, design agencies and design concepts. Past prize-winners include companies such as Siemens in 1995, Apple Computers in 2001, BMW Group in 2007 and the Bose Design Center in 2008, Opel in 2008 and 2010. The Hybrite trolley line was praised for its stylish appearance and care for detail, its curves and the flow line in the front panel and top drawer design. The Hybrite trolley line also received a lot of attention at the ITCA show in Nice and the Aircraft Interiors Expo in Hamburg. For those in the air, of course, it’s not just style but substance that matters. And as airlines look increasingly to the bottom line, the weight, robustness, usefulness and revenue-earning functionality of the trolley has also become key. Kaelis, formerly known as Asian Pioneer, doesn’t make trolleys itself but has developed something of a specialism in accessorising trolleys for maximum effect.
It’s Rack Dispenser, for example, is an extra that can be hung on the side of the drawer on top of the trolley to get additional storage - not only for catering products but also for the increasingly important buy-on-board products. Unlike competitor racks, this one is made of plastic rather than metal and so has the additional benefit of being light-weight.
“There was a time when trolleys were simply ugly, functional lumps of kit...but trolleys now have some kind of cool retro credential”
Promotional items can be seen easily because the rack dispenser is transparent and it is located in a prime position on the top of the trolley at the level of the customer´s eyes as the trolley moves up and down the cabin. Full- and half-trolley compatible models are both available.
The company has also developed trolley covers for carrying newspapers. The half-trolley cover has six dispensers for magazines and
six for newspapers. A full-trolley model is also available and on either, the name of each publication can be placed on the transparent window in each dispenser. It is quick and easy to assemble and use, adjusted using a simple Velcro strip.
Kaelis is also offering trolley operators the chance of additional revenue with its advertising trolley hanger – the Gline. The hangers allow airlines to use the side of their trolleys to promote buy-on-board sales or promote third party products.
The hangers help increase revenue both through onboard products and partner suppliers and allow advertisements s to be quickly and easily changed with fix stickers. The hangers are slim and light so can be stored inside the trolley or in the galley. They are available in a range of sizes.
Fernanda Veiga, from Kaelis, says: “Gline is very popular as airlines are trying to increase non-operational revenues: advertising, selling
Trolley cat walk (left to right): Driessen-Zodiac’s Hybrite and Prada designs; the News trolley from Kaelis; Bordbar’s Football edition; and on this page: Two more Hybrite designs; the Iacobuccu IHF Cart and the Bordbar SE Swiss design
www.onboardhospitality.com 17
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