INDUSTRY DATA: INFOCOMM MDSS


GLOBAL PRO-AV MARKET: PRODUCTS VS SERVICES


120,000 25,000 100,,000 GLOBAL INSTALLATION/INTEGRATION


Growth in revenues indicates a maturing market that is increasingly driven by solutions rather than products


37,811 80,000 25,880 60000 18,958 40,000 52,161 20,000 37,399 0 2009 * projected * projected


Source Four LED ETC’s latest layer of light


trends in the industry – including the ever-rising profile of video. “In the next three to five years, video will become as ubiquitous as the telephone used to be,” it says, boldly. The increasing use of video continues to be a major opportunity for the industry: the report quotes figures from Cisco that indicate annual growth of 78% per annum in mobile data traffic from 2011 to 2016.


In videoconferencing, the


biggest opportunities over the next three years will be in desktop and mobile solutions, and Cloud-based services will lower the price of market entry for end-users. The need to offer managed services, rather than simply installing the equipment, is highlighted. Digital signage, says the


report, “finally feels like a real industry”: increasingly pervasive (there were roughly 3.5 million digital signs globally at the end of 2011), increasingly interactive (with the use of technology such as QR codes and autostereoscopic 3D), mobile and intelligent.


The Cloud appears to be the


An LED profile spot that’s worthy of the stage www.layersoflight.com


Stop by PLASA to have a look Earls Court, London, 9-12 September, Stand 1-G39


London, UK Tel +44 (0)20 8896 1000 ■ Holzkirchen, DE Tel +49 (80 24) 47 00-0 ■


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next big thing: “Industry contacts in North America report that the Cloud comes up in almost all customer conversations and everyone is thinking about it, even if they have not gone there yet.” However, there is much less reported interest in Europe, due to concerns over reliability and security; additionally, in parts of central and Eastern Europe the infrastructure is not sufficiently developed. The upshot appears to be that the Cloud will be a major factor in


18 August 2012


the future, but it will be adopted at varying speeds, one application at a time, on the customers’ terms. One obstacle to growth identified in some markets is a shortage of suitably skilled and experienced people. In developing markets such as Latin America, Eastern Europe, Asia, Middle East and Africa, this is seen as a significant problem. An issue with the quality and quantity of staff in North America and Western Europe is also mentioned.. Focusing on North America,


one area of disappointment is sustainable AV which, says the report, “has not lived up to industry expectations”. A lack of standards and certifications – and even a lack of agreement of the meaning of ‘green AV’ – has meant that any product can be marketed as green, whatever its level of energy efficiency or carbon footprint. This is despite the efforts of InfoComm, and other bodies, in the STEP initiative. There is also some frustration that AV does not fall within the scope of the LEED green building standard. 


www.infocomm.org


The 2012 Global AV Market Definition and Strategy Study can be ordered from InfoComm’s online store (http://store.infocomm.org) for $1500 (InfoComm members) or $2250 (non-members). Regional reports are available for Europe, North America ($600/$900 each), Asia- Pacific, Latin America and Middle East/Africa ($300/$400 each).


www.installation-international.com 2012* 2015* 5,000 77,075 10,000


339 515


5 2,411 2,672 4,435 0 2009 2012* 2015* 6,021 4,290 9,229 To otal CAGR GR


2009 - 2012 12% 2012 - 2015 16% 2009 - 2015 14%


Products Services


20,000 4,004 15,000


540 822


3,089 6,788


ME/ Africa L.America Europe


Asia-Pacific N. America


86


862 1,316


WINNER OF THE ABTT 2012 LIGHTING PRODUCT OF THE YEAR AWARD


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