OFF TRACK
Let’s get statistical
How many inner tubes does an IBD sell every year? Is the number of those cycling at least once a week on the increase? How well did the good people of Greater Manchester do in the recent Cycle Challenge? All these questions are answered here, together with some number crunching from the Government…
David Gaule, Retail Consultant & Trainer, Citrus-Lime
What bikes do you own? I’ve just finished building a Nukeproof Mega, I have a Genesis Alpitude and an old Wethepeople Addict. My dream bike is a Yeti SB-66.
Favourite place to ride? Lake District, Coed y Brenin, Peak District… too many to name – I‘m happy most places on my bike.
What’s your background? I’ve worked in a number of places during education since I was 14, in both the cycle and outdoor industry. I worked as part of the sales staff at CIT Camping and then at Snow+Rock. I then had a stint as a climbing instructor at Craggy Island. After that I worked again as sales staff at Cotswold Outdoor, then at Gaynor Sports and then Biketreks. At University I gained a BA degree in Adventure Recreation Management and since then worked at Madison as internal sales advisor, Decathlon as deparment manager and then at Royles as assistant manager, including working in sales and customer care. I’m also in the process of obtaining Mountain Leader (Summer) Award and also of obtaining British Cycling Level 2 Mountain Bike Leadership Award
Explain your role at Citrus-Lime: As a ‘non-techie’ at Citrus-Lime, my role is to provide clients with initial training on their system from a retail perspective; provide support on retail questions such as “What’s the best way to process Cyclescheme vouchers through the system from quotation to remittance?”; and last but certainly not least, helping our clients achieve the most from our system, such as generating and mail-merging a list of customers who haven’t had their bike serviced for six months, so they can be targeted by email to help drive revenue through the workshop (an often under-utilised tool) in the quiet winter months.
How can dealers get in touch? Via our website at
www.citrus-retail.com or by phone on 0845 603 9254.
90 BIKEBIZ AUGUST
BIKEBIZ.COM £15m
Transport Ministers Norman Baker and Mike Penning pledged £15m, via the Department for Transport, for local authorities to tackle dangerous junctions for cyclists.
3p
3p was the rise in fuel duty delayed from August to January. The delay will cost the treasury a cool £550m, £535m more than £15m pledged to boost cyclist safety at junctions (see above).
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