LONDON 2012
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Early signs suggest that Hoy, Reade,
Pendleton and co are set for a gold rush...
Going for gold
While the industry sits tight to see if London 2012 will inspire a generation of cyclists, Jonathon Harker takes a look at the events set to captivate the nation for the next few weeks…
THE WAIT for the London 2012 Olympics is finally over. In a piece of fortuitous timing, the games – running from July 27th to August 12th – are taking place at a time when interest and participation in cycling is enjoying a recent high – and also at a time when cycle stars are fully capable of winning plenty of medals for Team GB. While some trade pundits have been glum about the forthcoming home turf Olympics having an immediate impact on sales – many saying sales will likely drop in the short term while people are watching Hoy, Pendleton, et all in action – it would take a remarkably pessimistic head to imagine the games won’t spark the imagination of the general public and cycle fans alike. It’s that legacy of London 2012 that will be
keenly in mind of the event’s organisers, media and cycle trade alike. Beijing’s cycling successes for Team GB were well publicised and have been cited as drivers of growth and all important interest among the public in cycling. While cycle fans might be more focused on Le Tour and the World Championships, the Olympics doubtless has the kind of audience threatened only by the World Cup. Cycling’s 18 individual events get started on
Saturday July 28th with the men’s road race, while the men’s cross-country race will be the final cycle event at London 2012, taking place on Sunday August 12th (see inset). The BBC is the UK’s official broadcaster of
the Olympic Games, producing over 2,500 hours (or four months worth) of HD television covering every sport, over 24 ‘Olympic channels’ available across standard BBC channels and the Red Button.
BIKEBIZ.COM SCHEDULE
Chances are you won’t be interested in every one of the cycle events in each of the disciplines taking place during the Olympics, so we’ve kept them separate in this handy guide:
BMX Men’s BMX – Wednesday August 8th to 10th Women’s BMX – Wednesday August 8th, then Friday 10th
“The games are taking place at a time when interest and participation in cycling are on a high...”
MOUNTAIN BIKE Women’s Cross-country – Saturday August 11th Men’s Cross-country – Sunday August 12th
ROAD Men’s Road Race – Saturday July 28th Women’s Road Race – Sunday July 29th Men’s Individual Time Trial – Wednesday August 1st Women’s Individual Time Trial – Wednesday August 1st
TRACK Men’s Team Sprint – Thursday August 2nd Women’s Team Sprint – Thursday August 2nd Men’s Team Pursuit – Thursday August 2nd to 3rd Women’s Keirin – Friday August 3rd Women’s Team Pursuit – Friday August 3rd to 4th Men’s Sprint – Saturday August 4th to 6th Men’s Omnium – Saturday August 4th to 5th Women’s Sprint – Sunday 5th August to 7th Women’s Omnium – Monday August 6th to 7th Men’s Keirin – Tuesday August 7th
PARALYMPIC SCHEDULE The Paralympic games run from August 29th to September 9th TRACK: And all the track events run on Thursday August 30th ROAD: All road time trials take place on Wednesday September 5th
BIKEBIZ AUGUST 31
© ALL PICS CREDIT London 2012
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