GATORADE
Dave Brailsford’s ‘marginal gains’ strategy has inspired Gatorade in its work with Team Sky
Put your drinking cap on…
With nearly 50 years dedicated service to the science behind sports nutrition, Gatorade has built a reputation for extensive research and development, identifying that no two athlete’s bodies behave the same while under strain. Mark Sutton finds out what else the brand is learning alongside its partners at Loughborough university, Team Sky and rugby stars today…
What goes into developing a sports drink from start to production? For us the process hasn’t changed much from 1965 when Dr Robert Cade and his team at the University of Florida invented the world’s first sports drink for the Florida Gators. Developing sports nutrition products means identifying athletes’ physiological and functional needs, then carrying out research and producing the best possible solution, after which you need to continually test and evolve products with real athlete feedback. It’s what Dr Cade did back then and we like to continue in that spirit of genuinely science-led innovation.
22 BIKEBIZ AUGUST
Has it always been in the pipeline to develop and sell your product to the cycling world? Gatorade has been involved in endurance sports for many years – particularly triathlon. Many people will remember our partnership with Ironman since the 1970s, for example. Working with endurance athletes gives us very specific data about how the body works at the very limits of human ability. Our work in cycling today is a continuation of this.
Tell us a bit about your link up with British Cycling and Team Sky? Gatorade is about fuelling athletic performance.
“There are
many products out there that
are functionally great, but voluntary
intake can be an issue...”
In order to do this we need to work with the best athletes and their support teams – it’s these singularly focused guys that give us the cutting edge scientific data to feed into our research and development agenda. From Usain Bolt to Serena Williams, the National Football League in the US to the Brownlee brothers here in the UK, we have to work with the very best in their respective fields in order to develop the innovations that will provide transformative sports nutrition innovations in the future. British Cycling and Team Sky fit squarely within this strategy – there isn’t a team we
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