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PRESSCAMP 2012


Park City hosts an estimated 400 miles of trails, making it the


IMBA’s only gold level ride centre


THE FIRST PressCamp was held in Sun Valley, Idaho. The second and third were staged in Deer Valley resort, Park City, Utah. This year’s fourth annual staging of the meet-the-press schmoozefest was also held in Deer Valley. Deer Valley is a ski and bike resort in the


Wasatch Range, located about 40 minutes east of the international airport at Salt Lake City. Down the hill from the plush resort is Park City, a former mining town with a Main Street lined with Victorian wooden houses that would have once been miners’ cabins, but which now retail for upwards of a millon dollars apiece. The Sundance Film Festival is staged in Park


PressCamp 2012:new products revealed to captive media


Intimate and deliberately small, PressCamp is a chance for boutique brands to get quality facetime with US bike editors. Carlton Reid tags along.


BIKEBIZ.COM


City each February. It’s an upscale town, with dining to match. Close to town is the Mid- Mountain Trail, a 20-mile MTB trail that starts in Deer Valley, stays at about 8,000 feet and is twisty, turny, swoopy and all the other sweet singletrack adjectives you can think of. Park City has 400 miles of mountain bike


trails. That’s worth repeating: 400 miles. Even for a ski town which wants to suck up to mountain bikers, that’s a lot. And the length and quality of the trails is the reason Park City is the one and only gold-level ‘ride center’ in IMBA’s rankings. The format of PressCamp is simple: host 25


or so influential bike editors and writers in a luxe resort and make sure they book one-on- one time with a select group of exhibitors wishing to reveal details on their 2013 lines. Journalists and industry types stay in the same luxe condo, eat together and, most importantly, ride together. Mornings are spent photographing, taking notes and videoing; afternoons are spent riding. It’s a tough life, but somebody’s got to do it.


>>> BIKEBIZ AUGUST 35


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