ACTSMART
YOUR shop, YOUR brand, YOUR gift card!
Always on the lookout for ways members can increase sales, reduce overheads and promote their own brand and business, ActSmart gives the lowdown on The Experts gift cards and introduces its No Service Fee promotion, available now to UK bike dealers...
THE UK gift card market is booming, with 11.8 per cent growth in the first quarter of 2012 and a market that is reportedly worth around £4bn per annum. Many of the UK’s major retailers already reap the rewards of prepaid gift cards, and with consumer demand on the rise (gift cards now represent 55 per cent of all gift value sold) is it time you considered them for your business?
No Service fees The Experts gift card scheme enables all SME’s to access gift cards at a low cost with no commission charges (unlike many other providers) and you can get started with an order of just 250 cards. You pay no commission charges, no set-up fee and, if you place an order before the end of August, you will benefit from no monthly service charges until 2013. You can have a fully functional gift card
leading consumer cycling sites including the likes of British Cycling and Sustrans. The Experts’ gift cards programme enables
“The Experts gift cards programme enables
retailers to put their own
brand and business details in front of consumers – both new and existing.”
retailers to put their own brand and business details in front of consumers – both new and existing. You will be recognised for who you are and most importantly, what you do. When a recipient receives a gift card with your shop details and branding on it, not only will they (more than likely) visit your shop, but they will have recognised your brand and what you do. Then it’s about engaging with them and building trust so they never forget what you have to offer. The UK Gift Card and Voucher Association (UKGCVA) report that 49 per cent of gift card recipients make return visits to the retailer afterwards. Furthermore gift cards can also be
scheme running within weeks and our specialist partner Card Commerce will be available to guide you through the entire process – it couldn’t be easier to introduce your own gift card programme in store today.
A bit of self promotion? All The Experts gift card retailers will benefit from a national promotional campaign with consumers able to search for retailers stocking gift cards using The Cycling Experts business search, which serves an increasing number of
BIKEBIZ.COM
used to increase loyalty towards a retailer. Because the Experts gift cards use a closed loop system (only redeemable at your business) it enables retailers to offer rewards and incentives for returning to the shop.
How do I become an Experts Gift Cards retailer? All ActSmart members can become an Experts gift card retailer, even those who have joined up for free. You must have an HSBC Merchant Services terminal to participate. ActSmart members benefit from great rates with HSBC, saving on average £720 per year.
WHAT NEXT?
Take advantage of the No Service Fee promotion by visiting
actsmart.biz
Visit
theexpertsgiftcards.co.uk and browse the huge selection of industry-specific and general gift card designs available – or create the cards with your brand and business
To be assured of pre-Christmas delivery orders must be placed by the end of August. Contact ActSmart if you need any further assistance
Even those on a free membership can take
advantage of the ACT’s gift card promotion
For more information call ActSmart on
0845 618 7256
www.actsmart.biz
BIKEBIZ AUGUST 51
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