malewaxing
mr smooth! by donna taylor
Waxing has been one of themost popular treatments amongst female clients year-on-year, and any salon not offering waxing treatments has beenmissing out – a quick, simple treatment with a low start-out cost but can reap a good income. But today, waxing treatments are also becoming increasingly popular amongst male clients.
Once upon a time, it was onlymale athletes and body builders who would even consider removing their body hair, but todaymen fromall walks of life are choosing to rid their body of unwanted hair – it’s becoming amuchmore talked- about treatment.
According to salon chain Canelle: “Men’s treatments are continuing to be a growth market with a 60%increase inmen’s waxing.”The biggest spender in the Canelle salon last year was aman and they believe thatmen aremore interested in body image than ever before.
“In the last five years Canelle’s Oxford salon alone saw a 40%increase inmen’s treatments with an increased turnover in this area of 122%,” they say. “Withmen in the UK investing in and placing greater importance on grooming, research undertaken by L’Oreal shows thatmen’s attitudes towards beauty have changed with 67%ofmen saying it ismore acceptable now to take care of their appearance than in the
past.Maintaining personal appearance is a key priority for themajority of Britishmen, with 78%of men nationwide claiming that it is important tomaintain a good appearance.”
France Baudet,Managing Director of Canelle, says that hair is an issue formen: “Ourmen’smarket is predominantly dominated by waxing, including a big leap in Brazilian waxing.”
NSI add: “Men are finally waking up to the beauty of waxing, whether to enhance their appearance or provide an edge in sporting
competition.Male waxing is a new and growing requirement for the modern salon or Spa.”
Whenmen first started opening up to the idea of waxing,many would only go as far as a back or chest wax, sometimes the more daringman would go for the ever- popular back, sac and crack wax, but today,men are starting to pay a lotmore attention to other areas thatmay need a littleTLC, just like the
ladies.Themale Brazilian (aka Boyzilian) and Hollywood are becoming very popular amongstmale clients these days, opening up a whole host ofmale treatment options.
wax away
“Male waxing is a growing requirement for themodern salon and Spa,” saysTina Turner,MarketingAdministrator atHive of Beauty. “However, themale hair structure demands a different performance fromthe wax applied for successful hair removal. Options by Hive have created a specialised range of Strong Wax, which has been developed from unique formulations for optimumwaxing performance. StrongWax is available in hot filmblocks, roller cartridges and jars and has a distinctive black colour to provide amasculine appeal for your client.”
Alternatively, the Lauren E waxing range, available fromButterfly Supplies, is a warmwax specifically formulated to be spread thinly on the skin, thus increasing
the number of applications per jar, making it very economical to
use.The range also consists of PreWax Gel with Menthol, a luxurious cooling antiseptic cleansing gel formulated to ensure correct skin preparation by removing body oils and deodorant fromthe skin prior to waxing; andAfter-Wax Lotion withTea Tree, a subtle blend of oils and moisturising agents formulated to cool and refresh the skin after
waxing.The addition of one of nature’s finest natural antisepticsTeaTree essential oil helps reduce the possibility of inflammation, as well as Equipment Cleanser,Wooden Waxing Spatulas and both fabric and paper strips.
Ideal formale Brazilian waxing, Lycon elite waxes offer nine different hot waxes, which are pliable hot waxes and are a low temperature
formula.The waxes shrink- wrap and remove hair as short as 1mm with the addition of different aromatherapy oils.
Formale intimatewaxing, Lycon recommendsMANificoHotWax Formulaswith Lycon’s uniqueTitanium Dioxide technology, chamomile,Australian Sandalwood and gentleMicroMica.
Lycon’s Lavender&Desert Rose LYCOjet waxes are similar to traditional hot wax, however they are designed to be usedmuch thinner, whichmakes Lycojet more economical, great for larger areas such as arms, chest and back waxing. Should there be short and stubborn hair growth to remove, all Lycon Hot waxes are designed to be reapplied on the same areamany times without causing any trauma or irritation the skin.
Australian Bodycare’s Hy-Wax System is a hygienic waxing systemfor professional therapists and is clean and easy to
use.The Hy-Wax Systemcan be
GUILD NEWS 77
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