business2business Scottish 2013 dates announced
Dear Readers
June is EverymanMonth, so I’mtaking this opportuntiy to back the Institute of Cancer Research’s dedicated appeal formale cancers.
We know there are an increasing number ofmen visiting salons these days, with some reporting a 40%increase inmen’s treatments. In fact, a 122%increase in turnover inmale waxing treatments has been seen by salon chain Canelle, as they explained to DonnaTaylor whilst researching herMaleWaxing feature (page 76).
With this inmind, this issue we look at how you can improve your service to yourmale clients, especially in regard to waxing treatments. I visited a fantastic waxing boutique in Nottinghamrecently, where every wax treatment they offer to women is also available tomen. The décor is neutral throughout the reception and treatment rooms and because they specialise in waxing, I imagine the teamaren’t fazed by any request.
It is understandable that some therapistsmay shy away fromintimatemale waxing treatments but it is likely that the clientmay also be feeling a little nervous.We hope thismonth’s feature will help to calmany fears and explain how lucrativemaximising onmale waxing can be for your salon.
And I would urge you to take this opportunity to support EverymanMonth, and themany other male health orientated campaigns held to coincide with this annual event, such as Macmillan Cancer Care’s annual NationalMen’s
HealthWeek.Almost 43,000men are diagnosed with a formofmale-specific cancer each year in the UK, with around 2,000 cases of testicular cancer diagnosed annually.
This is a fantastic opportunity to raise awareness amongst yourmale clients and in the local community. Simply putting up a poster or making leaflets availablemay encourage a client to check themselves.You are in an enviable position where you couldmake a difference.
Best wishes
Melissa Dennis Editor
The dates for Scottish Beauty 2013 have been announced as Sunday 21st&Monday
22ndApril.The event, in its 11th year, will take place once again at the Royal Highland Centre in Edinburgh.
This year’s show, held inMarch, attracted over 5,700 beauty professionals,making it the best attended since its launch in 2003.
Next year’s show will once again host hundreds of brands, suppliers and training providers, along with the annual Scottish NailTechnician of theYear, celebrating its 10th anniversary, educational programmes andmany more features.
Find outmore at the event website at
www.BeautyServe.com/ScottishBeauty See our review of this year’s Scottish Beauty exhibition frompage 30.
UKsoftware firmleads innovation
Leading Spa and salon software provider, premier software, is continuing to support the growth of the UK Spa and salon industry with the launch of a number of innovative software
programmes.Asurvey carried out at the end of 2011 has resulted in the introduction of around ten new features to the existing premier style and premier spa programmes, and the company will be rolling out this version 7.6 update to its clients in the coming weeks
What’smore, they have also launched Salonlite,
www.salonlite.com, the first software systemof its kind in the world. This completely free of charge online booking system– which utilises ‘the cloud’ - has been created specifically to support the growth of small businesses, independent therapists and practitioners incorporating web booking features in a user-friendly way.
Already proving a success story in the UK
isYapps.com, premier software’s free Spa and salon specific online directory andmarketing tool, designed to drive clients directly to the appointment book in real time.
With the expansion of handheld technology, premier software has also launched its web booking facility andmobile booking app. So far, salon clients have booked tens of thousands of pounds worth of bookings via this free service and sites have reported an increase in the number of new customers the service is bringing.
Plus, following the success of premier software’s customer loyalty scheme within its software, the company has introduced a ‘client loyalty programme’ to reward you! Launched inMarch, the scheme works on a ‘premier points’ systemagainst your spend with premier software; you can redeemthese points against additional training, workshops and new licences.
16 GUILD NEWS
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