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News Zanussi unveils a new built-in range of domestic appliances Zanussi launches QUADRO range


LAUNCHING its new QUADRO range with a strong design identity, Zanussi intended to refresh its brand and to update its built-in offer. Leveraging on its Italian heritage, the range has bright and bold design and offers a simple


geometric look with easy to use controls.


The range maintains the same vertical alignment and clean lines that Zanussi established with its QUADRO products in 1999. Over the years, QUADRO has become a reference in kitchen design, achieving international recognition with Good Design Award in 2000 and again in 2004. Zanussi designs are for people who want a flexible and low maintenance home with appliances that are simple to


The German manufacturers seeks independent partners in the UK Beurer extends its offer in the UK


ALTHOUGH Beurer, German manufacturer of health and well-being products, has been operating in the UK since 2007, it is a relatively unknown player in this country, especially in the electrical market. This is perhaps surprising since Beurer is a number one manufacturer of electric blankets, foot warmers and heat pads in Europe, the leading


European manufacturer of kitchen and bathroom scales and the second largest producer of blood pressure monitors.


Founded in 1919 in Ulm, Germany, by Dr Beurer, the company remains a family- owned private concern, governed by long-term thinking and relationships with its customers and suppliers. Its annual turnover is €170m. Beurer’s products range from electric blankets, kitchen and bathroom scales, blood pressure monitors, massagers to health and fitness


equipment. Its manufacturing is based in Germany, Hungary and the Far East.


8 The Independent Electrical Retailer May 2012 In view of the substantial


growth of its main product categories (the sales of health and well being products grew by 12% in 2011), Beurer wishes to extend its presence in the electrical SA market in Britain and has set up agreements with distributors such as Pik-a-Pak, Connect and Jegs. Confident in the high quality of its products (which received a number of Plus X and Red Dot Design awards) and their unique features (for example its Monogram series of electric blankets has individual controls for four sections of the product), Beurer wishes to work closer with independent retailers in Britain.


use, easy to maintain, functional and reliable. The new QUADRO


collection consists of single and double ovens, hobs, hoods, microwaves, refrigeration, laundry and dishwashing. The single QUADRO ovens have 74 litre cavity and A-10% energy rating (two models have


pyrolytic cleaning), while the flagship hob uses induction. The refrigeration appliances sport up to 15% larger capacity; the dishwashers feature a one-touch auto programme, and the washing machines have 7kg capacity and A++ energy rating. Ian Banes, country head, Electrolux Major Appliances,


explained to IER the company’s thinking behind the range: “We wanted to give the consumers products which are easy to use but with a design flair. The unique features of the range are one-touch functions and larger sizes, whether it is oven capacity, refrigeration or laundry. It is all about saving time and effort for consumers and giving them more time to spend with family and friends. “Our message for retailers is: we have a great product range with many useful consumer-focused features. We can offer you a lot of marketing materials and support (such as 400 different formats of PoS) that will help you to sell the range.”


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