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News IFA Global Press Conference 2012


Product innovations will put value back into the industry


By George Cole


INCREASING pressure on margins, growing competition from online retailers, and a stormy global economic climate – these are just some of the challenges faced by manufacturers and retailers. Yet the message from this year’s IFA Global Press Conference, held in Dubrovnik, Croatia, is that innovation and imaginative sales strategies can help bring some much needed value into the market. “The most important objective for our industry is to move from a destruction of values to value orientation,” said Rainer Hecker, chairman of the supervisory board, gfu, the German consumer electronics industry corporation. Hecker noted that innovations like OLED flat displays and more energy efficient products were attracting consumers and adding value.


Christian Göke, chief operating officer of Messe Berlin, IFA’s venue, said that last year’s show was attended by more than


Switchover has been completed in the London TV region, making the capital a digital city ahead of this summer’s Diamond Jubilee celebrations and Olympic Games. The final analogue signals were switched off at the Crystal Palace transmitter by Mark Thompson, director general of the BBC, on 18 April.


38,500 international trade visitors, adding that he was “optimistic” that this figure would be exceeded this year. He also said that all major brands would be at IFA and that the show was overbooked. Göke also confirmed that an additional hall will be available for 2014. Jürgen Boyny, global director consumer and technology, GfK Retail and Technology, said that the digital world (including consumer electronics), major domestic appliances and small domestic appliances were all showing continuous growth, although most was occurring in emerging markets. He added that there were still big opportunities in the TV market with LED TV, Smart TV


Baumatic launches a major consumer promotion


Baumatic unveils its ‘Win a Vespa’ campaign


BAUMATIC is launching its new ‘Win a Vespa’ campaign. From 1 May to 31 July, consumers will be able to win a classic red Vespa LX, when they buy any Baumatic appliance during this promotional period. Entry will be via Baumatic’s new Facebook page.


The promotion will be


covered in several leading consumer titles, national weekend magazines and throughout social media. In- store promotional merchandise will also be available to help retailers promote the competition and to push Baumatic sales.


and 3DTV. “In 2013, a third of all flat TVs will be 3D and 40% of all flat TVs will have an internet connection,” he said. The big challenge for retailers is the internet, noted Boyny, adding that online shopping accounts for 16% of sales in Europe. Maarten de Vries CEO of


TP Vision, the new TV joint venture between Philips and TPV, said that, “Philips TV is here to stay and to grow,” adding that Philips had strong connections with retailers and consumers. Michael Zoeller, Samsung Europe’s marketing director for TV/AV announced that his company would be launching a large screen OLED TV at IFA, as well as a new high-end TV with a novel design concept.


Philips has announced that it completed the arrangements for a television joint venture with TPV Technology ltd. It will be called TP Vision and will be 70% owned by TPV and 30% by Philips. TP Vision will develop, manufacture and market Philips branded TV sets, and will ensure the continuity of the Philips TV brand.


Panasonic has launched an innovative range of talking televisions that were designed with the help of experts at the Royal National Institute of Blind People (RNIB). RNIB provided detailed design advice and user feedback on the talking feature which is now included as standard in the Panasonic Viera 2012 TV range.


Spend on digital/technical consumer goods is verging on double-digit decline and expenditure on the home appliances has also suffered, reported market analyst GfK. In total more than £1 billion has been taken off the value of consumer electronics alone since 2010. However, it is hoped that growth will continue in the following categories: large TVs (aided by upcoming sporting events), tablets, eReaders and ultra-light laptops. In the DA sector, value growth is achieved in big capacity washing machines.


May 2012 The Independent Electrical Retailer 5


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