This page contains a Flash digital edition of a book.
Awards 2012 Special: The finalists Domestic Appliances SPECIAL PRIZE


As a special thank you for completing the Independent Business Awards voting form the names of all who voted are entered into a special prize draw. Winners will receive one product from the selection offered by the Awards sponsors, including the Arch curved glass chimney hood by Elica.


Best Training Award Small Domestic Appliances Bosch


Bosch SKA retailer training Bosch provides a comprehensive suite of training programme to ensure that all retailers are able to effectively sell Bosch small appliances on the shop floor. With 15 ASM’s across the country conducting on site training, online training modules for retailers and the dedicated SDA training room at BSH Milton Keynes, which is used in conjunction with large appliance training days, ensures that all dealers have a top down knowledge of Bosch small appliances. Small appliance demo models are available for use on the shop floor and further support is available through a dedicated hotline for dealers and expert advice from the in-house Home Economist team.


Best Accessory AEG


AEG ‘Fusion Induction Wok’ The AEG Fusion Induction Wok is a superb accessory that can enhance the process of wok cooking on induction hobs. Its stylish design will also appeal to discerning consumers and will certainly enhance the appeal of the hob and even be a talking point while entertaining friends or family. This unique wok support accessory gives fast focused heat for optimum wok cooking performance. AEG fusion induction wok can be used with any induction hob with a minimum zone width of 20cm.


SPECIAL PRIZE


As a special thank you for completing the Independent Business Awards voting form the names of all who voted are entered into a special prize draw. Winners will receive one product from the selection offered by the Awards sponsors, including a Q2 Wi-Fi radio from Armour Electronics.


Siemens Siemens retailer training


With a wide range of training tools and multiple interactive techniques, the Siemens IQ Training Academy in Milton Keynes is designed to reinforce the growing importance of training in the UK’s competitive home appliance sector.


The high tech, contemporary


look of the Academy provides an ideal environment to learn first- hand about the innovative features and benefits of Siemens’ extensive freestanding and built-in appliance collections. Participants are encouraged to ‘touch and feel’ the appliances for a deeper understanding of the brand and its core values, making it even easier to sell Siemens appliances when they return to their own showrooms.


DeʼLonghi De’Longhi retailer training


De’Longhi is the UK market leader in coffee, comfort and selected domestic appliances. Committed to meeting consumer’s needs by providing the highest level of quality, innovation and design, De’Longhi offers hands-on training opportunities to a number of its retailers. It provides expert, practical advice on using its machines, highlighting the latest technological developments so retailers are well placed to advise customers on the best products to suit their lifestyle needs.


Alphason Alphason Design First furniture collection


Design First collection was launched in September 2011 and instantly proved a huge hit with independent retailers. Design First represented the next evolution in Alphasons twenty six year history with a range of twelve designs all created by its in house design team.


With a total of thirty five SKUs representing a range of sizes and finishes this proved a massive undertaking and was the biggest product launch in Alphason’s history. The launch of the Design First collection was supported by an integrated marketing campaign, incorporating trade and consumer press, new brochures, product assembly videos, launch video and the launch of a new website.


Off The Wall


Off The Wall Skyline TV furniture Off The Wall’s SKYLINE is a new concept in glass TV furniture designed to offer more style, higher build quality and unequalled value. Manufactured in Yorkshire and based on a cantilever design, the SKYLINE creates more shelf space in less floor area and enables the retailer to easily sell up from low quality ‘pole and glass’ stands. As featured on all OTW furniture, the SKYLINE includes their unique ‘No more wires’ intelligent cable management system. Off The Wall’s sales strategy is geared to the independent sector with limited distribution, frequent calls, product training, quality brochures and a next day delivery service.


56 The Independent Electrical Retailer May 2012


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64