develop 100
COMMERCIAL BREAKS INTRODUCTION «
THE INCREASED scope of the global video games market has brought with it many contradictions. You are reading the very first digital-only Develop 100. And
yet… this volume looks just at retail sales of physical games. To some that may seem inconsistent. In the age of Facebook,
“This volume of the Develop 100 is just the first step. We will be adding lists covering online, social and mobile very soon.”
Steam and iOS, why focus on retail? While the channel for boxed games has shrunk and become
more competitive, it is still offering chances to studios of all sizes. Look beyond the publisher-owned big hitters (which admittedly dominate this list). Is it fair to independents like Pipeworks, Techland, Crytek, Black Lantern or Eurocom to scoff and claim the digital road is the only road? Of course not, businesses still punch above their weight to
compete on the High Street, and that is worthy of praise. And Chart-Track stats are the most accurate of their type in the world. But even so, this volume of the Develop 100 is just the first step in bigger changes towards adding regular lists for online, social, mobile and other areas alongside the retail list. And if you’re in those fields and want to contribute details about your studio’s success, contact me on the address below. While this volume takes us back to how the list began, and shows
that retail is still a potent force for those who can hack it, more volumes will be added over the next 12 months, taking into account non-retail metrics such as user numbers and critical grading. So the new Develop 100 has made a strong start, and will get
stronger. In a fractured market, giving a platform to all the voices competing to sell games is the only fair way forward.
Michael French Editor-in-Chief Develop
Michael.French@
intentmedia.co.uk
THE WORLD’S BEST GAMES STUDIOS
WWW.DEVELOP100.COM 05
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