18 ABOUT
Founded: 1940 (as Standard Games), 1965 (as Sega Enterprises) In-house (Owned by Sega) Location: Tokyo, Japan
www.sega.co.jp
Sega can boast a history longer and more varied than almost any video games company ever with a heritage that stretches back to 1940s Hawaii and mechanical amusements. The company has shone – not just as a publisher, but as a developer – since it dropped out of the console race at the turn of the millennium. The past year was a financial highlight thanks in part to the now imminent arrival of the 2012 Olympic Games. Internally developed title Mario & Sonic London 2012 Olympics accounts for a huge amount of its revenue. Such successes were not necessarily matched by offerings from its third-party published games, of course. But Sega’s standing on this list has proved that classic IP remains the bread and butter of this 70-year-old company.
30
WWW.DEVELOP100.COM
SEGA
develop 100 UK RETAIL REVENUE IN 2011
£15.93m
STARTED OUT Making mechanical amusements
MARIO & SONIC LONDON 2012 OLYMPIC GAMES
VIRTUA TENNIS 4
MARIO & SONIC AT OLYMPIC WINTER GAMES
SONIC CLASSIC COLLECTION
RISE OF NIGHTMARES
STUDIO’S 2011 BESTSELLERS FORMATS
WII TOTAL
PLAYSTATION 3 XBOX 360 WII
TOTAL WII
DS
TOTAL DS
TOTAL
XBOX 360 TOTAL
PUBLISHER SEGA
SEGA SEGA SEGA
SEGA SEGA
SEGA SEGA
RELEASE DATE TOTAL REV NOV 2011 £9.64m £9.64m
APR 2011 £1.06m APR 2011 £0.72m APR 2011 £0.22m £2.00m
OCT 2009 OCT 2009
£0.77m £0.50m £1.27m
MAR 2010 £1.15m £1.15m
SEP 2011
£0.89m £0.89m
THE WORLD’S BEST GAMES STUDIOS
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