93 ABOUT
Founded: 2006 Independent Location: Glasgow, UK
www.firebrandgames.com
Firebrand’s speciality is racing games of much variety. It has produced the Nintendo
DS versions of popular racing series, including Need for Speed, DiRT and Trackmania. And just last year sales of its
DS version of Cars 2 made a solid £1.66m in revenue. The studio uses its own in-house techmology called Octane to create its games. As well as its headquarters in Glasgow, Firebrand also has studios across the Atlentic in Florida and Louisiana. The studio was founded by
Mark Greenshields who first started off as an author of computer books before progressing to games programming. A lifelong racing fan, starting
Firebrand was apparently a dream for Greenshields.
112
WWW.DEVELOP100.COM THE WORLD’S BEST GAMES STUDIOS
IN-HOUSE TECH The Octane Engine
CARS 2
STUDIO’S 2011 BESTSELLERS FORMATS
PUBLISHER DS
NEED FOR SPEED: THE RUN
HOT WHEELS: TRACK ATTACK
PLANET 51: THE GAME
TRACKMANIA WII
TOTAL WII
3DS WII
TOTAL DS
TOTAL DS
TOTAL WII
TOTAL DISNEY INTERACTIVE
ELECTRONIC ARTS ELECTRONIC ARTS
THQ THQ
SEGA UBISOFT
RELEASE DATE TOTAL REV JUL 2011
£1.66m £1.66m
NOV 2011 £0.25m NOV 2011 £0.14m £0.40m
NOV 2010 £0.17m NOV 2010 £0.05m £0.22m
NOV 2009 £0.02m £0.02m
SEP 2010
£0.02m £0.02m
FIREBRAND GAMES
develop 100 UK RETAIL REVENUE IN 2011
£2.34m
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