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22 ABOUT


Founded: 2006 In-house (Owned by Electronic Arts) Location: Redwood City, CA, USA www.thesims.ea.com


With close ties to original Sims creator EA Maxis, The Sims Studio today is responsible for the consistently popular video game series from which it takes its name. While The Sims – itself a spin


off from Will Wright’s iconic god- game Sim City – now courts less attention in the games industry than it did a decade previously, it is still clearly a very successful product. The Sims 3 – the generation of the game which The Sims Studio has handled exclusively – has no less than 12 bestselling expansions, and today is even fronted by pop star Katy Perry. This is yet another Develop 100 entry that suggests specialism is bankable. The Sims Studio’s future –


even if it just contains expansions for now –looks certain to be fruitful.


36 WWW.DEVELOP100.COM THE WORLD’S BEST GAMES STUDIOS


RELEASED REGULAR SIMS EXPANSIONS SUCH AS The Sims 3: Generations • The Sims 3: Pets • The Sims: Medieval


STUDIO’S 2011 BESTSELLERS FORMATS


PUBLISHER THE SIMS 3


THE SIMS 3: PETS


THE SIMS: MEDIEVAL


THE SIMS 3: GENERATIONS


THE SIMS 3: LATE NIGHT


PC 3DS 3DS ELECTRONIC ARTS


TOTAL PC


TOTAL PC


TOTAL PC


TOTAL PC


TOTAL


ELECTRONIC ARTS ELECTRONIC ARTS


ELECTRONIC ARTS MAR 2011 £0.53m £3.73m


OCT 2011 OCT 2011


£2.24m £0.19m £2.43m


ELECTRONIC ARTS MAR 2011 £1.88m £1.88m


ELECTRONIC ARTS ELECTRONIC ARTS


JUN 2011 £1.84m £1.84m


OCT 2010


£1.30m £1.30m


RELEASE DATE TOTAL REV JUN 2009 £3.20m


THE SIMS STUDIO


develop 100 UK RETAIL REVENUE IN 2011


£13.71m


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