develop 100 UK RETAIL REVENUE IN 2011
£2.06m
1ST PLAYABLE«
98 ABOUT THE STUDIO THAT LOVES...
...‘Finding ways to get more out of limited game platforms’ STUDIO’S 2011 BESTSELLERS
CLUB PENGUIN: HERBERT'S REVENGE
CLUB PENGUIN: ELITE PENGUIN FORCE
DISNEY PRINCESS: MAGICAL JEWELS
BEN 10 TRIPLE PACK
BEN 10: ALIEN FORCE - VILGAX ATTACKS
FORMATS DS
TOTAL DS
TOTAL DS
TOTAL DS
TOTAL DS
TOTAL PUBLISHER DISNEY INTERACTIVE
RELEASE DATE TOTAL REV JUN 2010 £0.57m £0.57m
DISNEY INTERACTIVE MAR 2009 £0.38m £0.38m
DISNEY INTERACTIVE NAMCO BANDAI GAMES
NOV 2007 £0.26m £0.26m
SEP 2011
£0.24m £0.24m
NAMCO BANDAI GAMES MAR 2010 £0.17m £0.17m
Founded: 2005 Independent Location: Troy, New York, USA
www.1stplayable.com
Putting children first is 1st Playable’s ethos. That approach has seen the studio develop DS titles for much loved IP such as children’s icons Ben 10, Club Penguin and Disney Princess. Sales of its previous UK
releases in 2011 made the studio £2 million. Its production values –
apparently craftsmanship, collaboration and code – have helped it expand its operation into digital markets, as well as titles for older children, like 3DS debut, The Hidden. 1st Playable’s approach to fun
stems from the drive of its founder and CEO Tobi Saulnier, who has worked on over 60 games and holds a BSc, MS and PhD in a skill that used to be vital for games dev pioneers: electrical engineering.
THE WORLD’S BEST GAMES STUDIOS
WWW.DEVELOP100.COM 117
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