Golf statistics
Price Index continues steady growth as season starts
With the Masters behind us and the golfing season in full swing, thanks to the warm Spring and unseasonably dry weather,
April Price Index which bodes well for the Summer months ahead
steady growth in April with a small rise of + 0.2% as the drivers category recorded an impressive +2.9% to a record high of £155.59 with big name new entrants entering the Index for the first time. The golf clubs sector
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finished the month at its highest level since June 2011 with growth of +0.2% increasing the average cost of golf clubs to £907.08. The golf drivers category
was the star turn of the index this month with growth of +2.9% despite some discounting of older models which was offset by the debut in the Index of the RAZR X Black and RAZR Fit models from Callaway and the i20 from Ping. As drivers provided the
momentum, closer analysis of the sector reveals that four of the six categories recorded negative growth this month. Fairway woods (-0.3%),
irons (-0.2%), wedges (-0.9%) and putters (-0.3%) all witnessed retailers competing across key manufacturers and brands as golfers are gearing up for the season to kick off in earnest. All four of these categories
have exciting new products hitting the shops in the next
he
Golfalot.com Price Index carried on the recent trend of
month so we expect the golf clubs sector as a whole to perform well throughout the Summer months. The golf accessories sector
also consolidated its position in April, falling by just -0.1% with strong performances from golf balls and golf shoes offsetting small losses in the golf bags and golf trolley categories where retailers competed over the prices of some of the newer releases. The golf balls category
was up +0.8% as the much heralded new performance ball from Callaway, the Hex Black Tour, entered the Index as did the highly anticipated new concept ball from Titleist, the Velocity. Golf shoes (+0.2%) also
contributed to the solid performance of the sector that was not impacted greatly by small drops in golf bags (-0.2%) and golf trolleys (-0.2%). The latter witnessed
competition across a series of manufacturers and brands with notable price positioning evident. The solid performance
of the
Golfalot.com Price Index in April reflects an encouraging platform for the industry to capitalise on the calendar of tournaments and industry events planned over the coming months.
What is the Golfalot Price Index? The Golfalot Price Index tracks changes in the average price of the latest golf equipment. Prices are taken from Golfalot’s price comparison service that tracks prices every day from every major golf retailer with a national pricing policy. For more information visit
www.Golfalot.com
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Golfalot Price Index year to date (Average price set of equipment)
£1310 £1317 £1324 £1331 £1338 £1345
reports a small rise in its
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
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Apr 12
Average price of drivers year to date
£145 £148 £151 £154 £157 £160
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
Average price of balls year to date
£15 £16 £17 £18 £19 £20
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
Pro Shop Europe April 2012
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