Product focus
Young Champions opts for intelligentgolf
A UK provider of golf management software has been selected to support the Duke of York Young Champions Trophy for the second consecutive year
in 2011 in which the leading boy and girl juniors from 31 countries competed for the trophy. In 2012 the firm will provide live on-course
W
and Internet scoring support when the event is staged at Royal Troon from September 11-13. Established in 2006, intelligentgolf
delivers online scoring solutions to the Lytham Trophy, the English Amateur and the Brabazon Trophy, and has supplied solutions to over 100 UK golf clubs and half of the County Unions in English golf. “Being entrusted to score some of the
biggest events in amateur golf is a great honour for us,” says intelligentgolf managing director, Jamie Abbott. “The Duke of York’s annual tournament is very special, not only because of its unique field, but also because of the royal connection. Everything about the Young Champions Trophy is first class.” In September the firm’s staff and
volunteers will use a variety of technology including iPads and iPhones to relate real- time scores from a number of points on the Royal Troon course back to a control centre. This will drive information screens both
at the event, and on the Trophy’s website at
www.doy-champions.com.
arwick-based intelligentgolf has been retained after a successful first event at Royal Liverpool
The tournament forms part of the Duke of
York Sports Foundation which is a registered charity established in 2004 to promote amateur sport for the benefit of young people (see fact file). Explaining why intelligentgolf was
retained, event co-founder and chairman, John Simpson says: “Their performance at the Duke of York Young Champions Trophy in 2011 was excellent, they delivered on all levels. We had no hesitation in retaining their services for Royal Troon in 2012 and look forward to working with them in the future.” The intelligentgolf tournament software
platform is reported to power thousands of golf club competitions each year. “Each golf tournament has its own
bespoke challenges,” continues Abbott. “So each time we take on a new tournament we are creating something original and tailored to that event’s exact needs. "At golf club level, just as at major
international tournaments such as the Duke of York Young Champions Trophy, our tournament software can handle any conceivable type of golf event. We build solutions to fit each customer, rather than taking a template to an event and trying to make it fit.”
• For more information, visit
www.intelligentgolf.co.uk
FACT FILE
Intelligentgolf Launched in 2006, intelligentgolf provides a range of technology services to golf clubs including CONGU licensed handicapping, competitions and event management, online tee time bookings, user-managed club websites, targeted member communications and detailed online performance analysis tools for club members. Customers include golf clubs, county golf unions, amateur golf tournaments, societies and associations.
The Duke of York Young Champions Trophy First played in 2001, the Duke of York Young Champions Trophy is an international 54-hole stroke play golf tournament for boys and girls who are either the current holders of their Under- 18 National Championship or have won some other major golfing event in the preceding year. Supported by the R&A and their
affiliated national governing bodies, the event now counts towards the world amateur golf rankings.
The Duke of York Sports Foundation The Duke of York Young Champions Trophy tournament forms part of the Duke of York Sports Foundation which is a registered charity established in 2004 to promote amateur sport for the benefit of young people. The other half of the Sports Foundation
offers academic and golf scholarships to under-18 boys and girls at Wellington College and Whitgift School. Scholarships have been awarded since
September 2007 to provide under-18 boys and girls with the opportunity to receive a high standard of education while at the same time focusing on their golf.
34 Pro Shop Europe April 2012
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