Cover story
on PowaKaddy as their number one choice,” points out Homer.
PowaKaddy’s popularity continues to grow among under-25s “We really believe we have all bases
covered, offering outstanding value at a number of key price points for consumers as well as fantastic retail margins for our key stockists,” continues Homer. So why has the Freeway Digital received
such unanimous praise? Quite simply PowaKaddy has stayed true to
the proven heritage and functionality of the previous Freeway models such as the whisper quiet motor and traditional roller, but updated it with a modern appearance, stylish design
and digital makeover that includes an LED speed read out. Other highly functional features, include
a new soft touch T-Bar handle, PowaKaddy’s revolutionary, 3-way simple-to-use folding mechanism; a brand new battery tray incorporating a built-in interchangeable battery connection that can be used with both lithium and lead acid batteries; and a unique and versatile bag grip and exclusive key lock system that, when used with any PowaKaddy cart bag, restricts all lateral movement. With all this for a UK retail price
starting at £349, the consumer is getting a lot of electric trolley for their money. The Freeway Digital looks set to
be a real driving force for the iconic brand alongside the acclaimed PK SPORT model.
THE FREEWAY DIGITALLY RE-MASTERED
NEW
The world’s best ever selling electric trolley is back with a bang. Trusted Freeway performance updated with easy-to-use digital controls and modern styling. The new Freeway Digital from PowaKaddy. Prices start from just £349.99.
POWAKADDY.COM
Leading from the front Following its launch in 2011, the PK SPORT has won critical acclaim from retailers, consumers and media alike and is rightly the flagship product within the PowaKaddy range. Delivering unerring reliability, superior performance and a myriad of user-friendly digital functions, the PK SPORT is PowaKaddy’s most technologically-advanced powered trolley “The PK Sport has been a
® PGA is a registered trademark of the Professional Golfer’s Association Limited
PK’s impactful advertising campaign Pro Shop Europe April 2012
great success both in terms of sales and reliability. We are in the second year now and the PK Sport continues to generate a lot of interest. Equally its fantastic reliability and build quality is one of the reasons golfers rely
Driving demands & supporting the next generation As traditional with all PowaKaddy product launches, the new Freeway Digital has been supported by a comprehensive marketing campaign specifically designed to drive consumer demand during the golfing season. An impactful PR and advertising campaign across the main golf publications and websites has been complemented by e-marketing to golf databases to ensure brand awareness continues to grow. In addition to a successful partnership with the PGA, PowaKaddy recently underlined its commitment to widening the appeal of the brand by putting pen-to-paper on a new multi-year agreement with England Golf. This will see them continue as ‘Official Trolley Supplier’ to the Main England and England Boy’s Squads. The country’s finest young talents will be equipped with limited edition PK SPORT electric trolleys to ensure they have the very best equipment for use in competitive and practice play. “In recent years we have witnessed a big
increase in the number of golfers under 25 using a PowaKaddy and with the current squad and the likes of past England Golf stars like, Tom Lewis using our products
this is a trend that will only continue,” commented Homer.
An aspirational brand in demand According to various independent surveys PowaKaddy’s share of electric trolley ownership is somewhere between 40-50% - an impressive market leadership position that underlines the incredible following the brand enjoys. Perhaps one of the biggest indicators in the rise in stock of the PowaKaddy brand has been the huge popularity of the cart bag range – consistently the number one selling cart bag in recent years – underlining the brand’s status as an aspira- tional brand alongside the heavyweight tour endorsed equipment brands. For 2012 PowaKaddy has once again moved the design of the cart bag product forward. The all-encompassing collection boasts superb styling and performance together with a host of user-friendly functions to suit the tastes and budgets of all players includes the cutting-edge and stylish PK Premium, feature-packed Deluxe and LITE models and performance-infused SPORT. So with a digitally re-mastered Freeway as
the catalyst, PowaKaddy’s fast start looks set to gather pace as the 2012 season gets well and truly underway.
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