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Thanks toDi, the cat’s out of the bag
Diana Dougherty, Sky Sports presenter with experience of presenting at the Masters and the Ryder Cup, explains why she has got involved with Lynx
popular choice a few years ago, for instance the Tigress G had a 35% market share in its heyday. Their aim now is to explode back on to the market with attractive, stylish equipment to give confidence and add a touch of bling. They have terrific ideas in the pipeline and in production that will appeal to every lady in the game. Female golfers need to feel confident on the course with their clubs. Lynx have achieved this.
Why did you decide to get involved with Lynx? It was an easy decision for me. Lynx are a life- style brand, which I love. They are modern and want to reflect what is happening in the game of golf at the moment. They are targeting everyone involved in golf from beginners to experienced players and pros. Their ideas are innovative and fresh. Exciting times lie ahead.
What can the Lynx brand bring to golf? Lynx brings a different attitude to golf. It’s a hip, focused, trendy, sexy brand. Lynx aims to go in a different direction to others and the technology behind it is outstanding. Their ideas are modern and up to date. They bring freshness and fun to the game.
What are the company´s plans for the women´s market? Lynx are incredibly keen to promote the women’s game once again. Lynx ladies ranges were a very
Pro Shop Europe April 2012
Which clubs do you play and why? I play with the Tigress clubs and I’ve never felt so comfortable with my irons. They look great too and standing over the ball with each club in the range allows me the freedom to play with power and precision.
What are the company´s plans for the men´s market? Lynx have some fantastic new innovations under development that will blow the game wide open. I can’t wait to see public reaction to their ideas, Lynx certainly haven’t lost the competitive and design edge - in fact they’ve comeback stronger than ever…
What do you think will make Lynx stand out in such a competitive market? Lynx take the women’s side of golf very seriously. This is something that’s been by-passed over the years because what we are looking for in comparison to the men’s game is very different. The care and attention that’s gone into the
women’s game is outstanding. In general terms the Lynx brand itself is producing the highest quality equipment with the best research and development team that money can buy.
What will you be doing for Lynx over the next year? I am looking forward to helping the brand blossom in to the big cat that it really is. Inevitably the speed in which this brand is growing will take this brand to the top in terms of technology and style.
How would you drive participation in the game of golf forward in the UK? The best way is to simply make it more and more accessible to people, women, children of all ages, something that we’ve got better at in this country over the years but there’s still room for improvement. Carrying on the track of making the game more hip and stylish for younger men, women and children, still has the potential for massive growth. I think Lynx golf is going to be a massive part of that.
Go to YouTube and type in ‘Di Dougherty introduces Lynx Golf’ to see the clubs in action.
Call: 01932 862474 or email: lynxgolf@
btconnect.comto see the 2012 range.
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